Pre and post show reports

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Optimism and Diversity – VIEW confirms a promising season AW 2014/15 and delivers initial key information and developments

High-calibre start to the season in Munich posting 65% plus for visitors and an ever widening choice of collections

Initial indications have been confirmed. As the 2014/15 Autumn.Winter season opens as part of VIEW Premium Selection optimism and a fresh breeze can now once again be felt in the sector. For two days Munich yet again served as the “lynchpin” for the apparel industry. In the stylish setting of Prisco Haus high-quality international weaving mills and additionals manufacturers presented some 140 selected collections and fabric innovations to the Who’s Who indesign and product development. Presenting the first trends of the new season earlyon with a selected, high-quality portfolio – this is theconcept of the Munich trade fair organiser MUNICHFABRIC START. And this event has now become a fixture in the industry – confirmed not only by acontinuing and extraordinary 65% increase in visitorsbut also by the consistently convincing quality of there presented brands. Guests in Munich again included the leading ready-to-wear manufacturers and renowned representatives of the apparel industry who came to browse the initial tendencies and innovations for the new 2014/15 Autumn. Winter season. More and more brands in the middling to high-priced segmentare being attracted to this event as they realise the importance of the early date and the associated information edge for them. Also rising yet again was the number of visitors from abroad. “The Pre-Collection trade fair VIEW is the world’s first textile trade fair for the for the coming season and at the latest edition Bonotto already received numerous visitors from through out the Europeanmarket,” says Emilio Bertoli of Bonotto.

Many weaving mills and manufacturers were already astonishingly far advanced with their collection developments at this point in time. In the concentrated working atmosphere so typical of VIEW this created a mood of palpable inspiration and consistent optimism. There was consensus especially among the visitors regarding the necessity and uniqueness of this preview event. Yet further positive response across the board confirms the decision of trade fair organisers to retain the international date as a kickoff to the season and even to extend and develop it further in the near future. Both exhibitors and visitors were extremely satisfied with the results and insights gained from the two condensed trade fair days and are looking optimistically to a promising 2014/15 Autumn.Winter season, which will score points not least due to its diversity. The most striking trend that crystallized at VIEW is the mixing of any type of technique: by means of woven effects involving cellophane or Lurex yarns, double-face weaving constructions or three-dimensional weaving patterns. This trend is also evident in downstream processing, such as polyure than ecoating on textured cloths, overprinting of motifs, pigment metallisation, neoprene bonding or wadding. On top of this, various exciting jacquards are on show– small-figured for progressive menswear or highly diverse in graphic patterns and Paisley variations for womenswear. Still in evidence is the jersey trend in all sorts of variations – from foamy-bonded, full materials that can even be used for coats all the way down tovery fine fabrics ensuring that negligee-type of sexappeal. In the print segment highlights can be seen in the form of double motifs and “space” prints but also in plain floral and animal patterns. These trends will reach their final development stages by the start of the major international textile tradefairs and will be revealed to the entire industry for the first time at MUNICH FABRIC START from 3 to 5 September 2013. Boasting another record of over 900 international exhibitors as well as a finely tuned and versatile programme of side events the for the coming trade fair will be a promising one. This is not least due to the exciting new approach taken at the BLUEZONE, which will be celebrating the BLUEZONE Festival as part of MUNICH FABRIC START on 3 and 4 September 2013. For further information on VIEW online go to

10th VIEW Premium Selection invites to exclusive fabric preview Autumn.Winter 2014/15

MUNICH FABRIC START is optimistic on the kick-off into the new season with VIEW in July as well as the main exhibition in September 2013 showing another increase in exhibitor numbers for a season all about quality, creativity and comprehensive information.

Just before kicking-off the new season with theopening of the 10th VIEW Premium Selection, the organizer confidently looks at a promising fair round forAutumn.Winter 2014/15. International top weavers aswell as textile and accessories manufacturers presenta qualitative assortment of exclusive pre-collectionsand the latest trends and developments on 10th and 11th July 2013. The portfolio of more than 100 exposedcollections addresses to the complete range ofpremium fabrics. Focusing on a high level of quality,the exclusive meeting place is about to continue thisapproach that is confirmed not least by the presenceof high-quality collections such as Agnona, Bonotto,Cottonificio Veneto, Etro and Zegna.Dedicated to the spirit of inspiration and innovation,the 10th edition of VIEW gives an exclusive preview ofthe latest trends and developments for Autumn.Winter2014/15 in a few days, with an expanded group ofselected exhibitors in the classy ambiance of PriscoHaus. 

Extremes find common groundin a montage.
“The new season stands for a variety of extremes thatfind common ground more and more again – to beunderstood as montage of various materials, cuts,technologies, themes, layers, eras, moods and emotions.High-end-finishings and embellishments create their own very awestruck beauty”, states TrendscoutJoachim Baumgarnter the tendencies for the upcomingseason.This is confirmed even by the manufacturers. “Thenew season shows a tendency to bonded articlesand woolen qualities on a jersey basis – with a lot ofknitted, felted fabrics or fabric appearances. Theseoften come along with diffuse optics, large checksor an associative implemented camouflage look, forexample, in a floral pattern. Generally, it is about thecombination of wool and high-tech” describes ChristofHornung from Agentur Hornung GmbH the firstcollections developments.

From a preview fair to a fix datein the agenda.
Within the last five years, VIEW has established froma preview fair with a small, selected exhibitor groupand clientele to a fix date in the agenda of the upmarketclothing industry in Germany and neighboringcountries. The early date is unique in the industryand is used by designers and buyers of the leadingmedium to high priced clothing companies to securea decisive information advantage. At the earliest possiblestage, the who's who of the industry meets fora business exchange at VIEW in Munich in order toexplore the first pioneering developments and trendsas well as to discuss first approaches and ideas forthe collections with the manufacturers. The outputof these two concentrated fair days is the importantbasis for manufacturers and designers to further develop and fine-tune their fabric collections that arefinally introduced at MUNICH FABRIC START and thefollowing European fabric fairs. Please visit our homepage formore current information about VIEW.The MUNICHFABRICSTART will be held from 3 to 5September 2013. The BLUEZONE takes place parallelto the first two days on 3 and 4 September 2013. Allinformation can be found on

Marketing & Communications:
Claudia Goßen
Tel: +49 (0)221 96 57 673
Fax: +49 (0)221 96 57 648 

VIEW showcases Initial Tendencies and advances as the Sector’s Inside Tip

Kick-off event for the fabric sector reports more exhibitors and more visitors to Munich Early indicator: colour and prints remain on the scene

Even heavy snowfall did not prevent the designers and product managers for such renowned brands as HugoBoss, MAC, Escada, Marc Cain, Windsor, Marc O’Poloand Brax from attending the Preview trade fair VIEW in Munich last week (11 and 12 December 2012). Exhibited in the exclusive setting of Prisco Haus on Prinzregentenplatz were some 160 high-end fabric and findings collections for the 2014 Spring/Summer season – more than at the previous event. The rooms on the ground floor of the leftwing – also occupied for the first time now – housed firsttime exhibitors like the Italian fabric expert Weft and the Isabella Rossi agency with fabric lines from Bonotto to jersey specialist Fantasie Tricot.

The positive response by both exhibitors and visitors a like confirms the decision of organisers at MUNICHFABRIC START to stick to this, the season’s first kick-off date which also enjoys international support. “The early dates are very important for key customers and renowned German ready-to-wear manufacturers like Boss, Escadaand Rena Lange,” says Michael Hellbeck of Union Knopf testifying to the relevance of View. For many of those attending very focused talks had already taken shape. Yet tendencies were also clearly emerging, as pointed out by Philea. “What customers instantaneously rate as positiveat this early point in time will remain. View is a very good indicator for the season,” said Nicole Marchal. No wonder many designers of well-known brands as well as small niche collections make sure they do not miss these first tendencies and inspirations. Even from abroad many a creative mind capitalised on the early dates. “We simply want to be an early mover and be inspired,” said Angeline Catteeuw of Belgian label Xandres attending View in Munich for the first time now. She came in search of fabric innovations for womenswear. In this segment, already at this early stage, it became crystal clear that colour and prints continue to be a key theme. “There’s no avoiding prints – be it photo prints, semi-graphic prints, florals – there are ideas galore to keep this theme alive and kicking,” added Frank Engler, whose agency focused on presenting Malhia Kent and Lanificio Piemontese collections. First-time exhibitor Isabella Rossi shares his view: “We still believe in prints and in colour. Admittedly, in as lightly more subdued tone with more pastel shades – but colour will definitely be staying around. Even shine is still in demand. All in all, things will become cleaner and more chic but always with a sporty slant.” Like many others Rossi will present the entire crosssection and diversity of her collections in the New Year – at MUNICH FABRIC START from 5 to 7 February in Munich.

9 and 10 July 2013,
Prisco Haus, Prinzregentenplatz 23, 81675 München,

5 till 7 February 2013,
MOC, Lilienthalallee 40 & 29, 80939 München,

PRagallerSonja Ragaller
Tel: +49 (0)89 23000748