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- 300 PreCollections of international suppliers
- Extended segment for fabrics and accessories
- Strong denim & sportswear segment with established market leaders
15 and 16 July will see VIEW Premium Selection open the 15/16 Autumn/Winterseason for Fabrics, Additionals as wellas Denim & Flats. Due to rising demand from both exhibitors and visitors the sofar biggest and most important VIEW will be held at the Munich Transport Museum (MVG Museum) for the first time.
As a preview event for MUNICH FABRIC START, VIEW Premium Selection has provided an exclusive outlook on innovations and new items in the premiumfabric and accessories segment area since 2008. Boasting a total of 300 selected PreCollections of international top-notch weaving mills and findings and acompletely booked-up hall, this season’s VIEW Premium Selection exceeds all organisers’ expectations.
In addition to numerous new exhibitors the companies already represented at the previous event will also be presenting a bigger selection of collections. This will allow trade visitors to browse almost double the amount of collections compared to the last season. Exhibiting next to many power-house manufacturers– including numerous new exhibitors – will be: COTONIFICIO ALBINI, DEVEAUX, TARONI, LYRIA,PROGETTO UNO, BLUE ROYAL, BONOTTO, LISA,ERMENEGILDO ZEGNA, AGNONA, MAHLIA KENT,BRUNELLO, TAKISADA, LIBERTY and FAUCK.
New product worlds are also featured in the enlarged accessories segment with such market leaders as: KNOPF SCHÄFER, BODO JAGDBERG, UNIONKNOPF, PRYM FASHION, KNOPF & KNOPF, FRANKSTRATHMANN and PRISCO STUDIOS.
VIEW provides an additional presentation forum, especially for the denim and sportswear industries, in order to showcase the innovations resulting from the now continuous developments from denim brands. The line-up of exhibitors is suitably high in calibre including the likes of: UCO-RAYMOND, ITV-DENIM, TAVEX, BOSSA DENIM,ITALDENIM, PORDENONE-OLIMPIAS, TEJIDOSROYO, TEXTIL SANTANDERINA, WOLBO, MAIBOM,COTTON STYLES, VAN DELDEN, SUPERNOVA,NUOVA TESSILBRENTA - NTB and VELCOREX.
As a preview trade fair VIEW provides exclusive insights into the innovations and trends for the coming season. At the Trendforum the pre-trends in fabrics, findings and colours for the 15/16 Autumn/Winterseason are staged, serving trade visitors as avaluable and comprehensive source of inspirationat the earliest point in time. Organisers expect theWho’s Who of the European fashion sector includingbuyers and designers from renowned manufacturerssuch as Hugo Boss, Escada, Michalsky, Bogner,Tommy Hilfiger, MAC, Laurèl, René Lezard, Marc Cainand Windsor.
As part of the opening the organisers extend an invitation for a Premium-Barbecue with drinks at the museum premises. Only few weeks after VIEW the final versions of the collections will debut at MUNICHFABRIC START from 2 to 4 September, which will markt he beginning to the new season of international textile trade fairs under the heading EXTRA and ORDINARY. Even at this early stage organisers can count on some 950 international suppliers who will be displaying their fabric innovations at the trade fair. Moreover, BLUEZONE held in parallel at the Zenith Halle on 2 and 3 September, is completely booked up.
For further information on VIEW including a press gallerywith current impressions go to the event website:www.viewmunich.com.
It won’t be long now until this year’s VIEW
Premium Selection on 15 and 16 July 2014
will present itself at a completely new
venue. By moving to the historic halls of
the Munich Transport Museum, VIEW will
be a more generously proportioned and
more segmented trade fair for the textile
industry than ever before.
For many years VIEW has delivered a preview format for MUNICH FABRIC START, and its strategically early dates have always heralded the beginning of the season for buyers and designers of the leading European fashion industry. But although Prisco House is very classy, it can no longer meet the growing demand of more and more high-quality companies wanting to present themselves at VIEW. The organisers have therefore decided to relocate to the more generously proportioned halls of the Munich Transport Museum which combines the uniqueness of Prisco House with the need for more space. With plenty of natural daylight, high ceilings and a loft-like ambience, the new venue has that special charm of the early industrialage. Refurbished under state-of-the-art principles, its total space offers sufficient capacity for the best possible further development of the show, so that it can meet the growing need for information at this high-quality preview event. Very soon, in time for the forth coming season, around 200 highly fashionable collections will be presented to the textile industry. The aim is to retain the unique working atmosphere of VIEW and to create a trade fair atmosphere that is of the usual high standard and suits the products.
The change in venue matches the organisers’ ambition to ensure the strategic further development of VIEW and its potential. The new venue makes it possibleto add greater depth to the exclusive ladies’ outer wear and menswear portfolios, while also allowing continuous segmentation. A large area will now feature denim and sportswear, and the accessories area, too, will be expanded. High-calibre trend information and presentations will further enhance the spectrum on offer, thus strengthening the profile of VIEW as anearly source of information and inspiration. By offering this expanded range of facilities, VIEW is meeting the growing need for early orientation about the new season and is continuing to establish itself as a preview exhibition, offering visitors a robust information platformand an ideal environment for exchanging ideas.
When you come to VIEW on 15 and 16 July, you can look forward to a show that has clearly advanced evenfurther, both in content and in its message – an exhibition that combines the highest quality standards and efficiency with a unique ambience.
The exclusive kick-off event VIEW Premium
Selection has been confirmed as an important
date on the trade fair agenda: More
collections than before were highly developed,
even at this early stage. Presenting the
latest developments for fabric and findings
collections, the VIEW event for Summer
2015 held at Munich’s Prisco Haus last
week made a powerful statement.
It was a kick-off made-to-measure: last Tuesday VIEW
Premium Selection in Munich officially opened the 2015
Spring.Summer season. On display were some 170
high-end collections from predominantly Italian weaving
mills and additionals manufacturers. They attracted
about 500 visitors from German-speaking countries but
also from neighbouring states to Munich.
Initially established as a small yet refined industry gettogether, VIEW has become a real attraction for upmarket womenswear, menswear and sportswear – in its 5th year now, and figures are rising. And this holds true not only for the German market but increasingly also for other European countries. VIEW is becoming more and more attractive for neighbours like Austria, Benelux countries and Eastern Europe. Calvin Klein designers came from Amsterdam and Martin Margiela was represented by local representatives of the Italian licensee. Other renowned international ready-to-wear manufacturers visiting the Prisco Haus included Escada, Strenesse, Marc O´Polo, Hugo Boss, Karl Lagerfeld, Rene Lezard, Michalsky and MAC, to name but a few.
Across the board suppliers rejoiced at the rising degree of fashion. “The German market is getting more and more exciting,” says Emiliano Bonotto from the producer of the same name. “I now exhibit here what I also show in Paris. In the past, I made a selection for the German market. Highlights were cut down, more mainstream items were added. Now it’s more about fashion.”
Inspiring and Productive
Prevailing on the aisles of the classy Prisco Haus is a busy and focused yet at the same time relaxed and friendly atmosphere. Many visitors have just completed their winter collections around now and want VIEW to get them into the mood for the new season – except without the time pressure felt at all the following trade fairs. “Here I can clear my mind and prepare myself for summer,” said a visitor perusing the collections on behalf of Dressler.
Exhibitors also appreciate the special atmosphere and exclusiveness of this trade fair. “I like working here in Munich. It is so customer-friendly. You can have discussions in quiet surroundings. It’s not as chaotic as at other international trade fairs,” comments Tejidos Royo.
Important Influences for Collection Development
The early dates of this preview event have set a new benchmark in the industry. When developing their collections many companies now work towards these early dates even more ambitiously. This is why customers – as a rule – can already see up to 60% of the collections. Only a few seasons ago this percentage was significantly lower. This means the trade fair has noticeably gained in relevance. There is, however, another advantage in that collections are still in the early stages of development. Exhibitors can benefit from initial talks with their customers to adapt patterns and colours even better to market needs and expectations. This means VIEW is an important corrective mechanism, as many underline. “Customers get to see a wider choice than they are offered at the international trade fairs that follow,” says Sylvia Fischer of Taroni and adds that the fabrics will undergo a strict selection process between now and the main trade fair. “Customers now still have the chance to decisively impact the design process.” Other manufacturers such as Maiboom attended the trade fair for the first time because – by their own accounts – it is “becoming increasingly important to be an early mover.” “We want to be faster and obtain high availability for the selected items as early as possible.”
Ermenegildo Zegna (Gruppo E. Zegna) also debuted at this VIEW: “We capitalise on the trade fair to identify the direction customers are looking for,” says Marco Schiavone. It is especially after these two trade fair days that the final decision on colours is taken. “The early dates also favour in-house developments,” adds Artur Unger of Knopf und Knopf. This button producer has taken part for the third season now and, like other renowned additional producers, is now extending their range at VIEW to include an accessories segment.
Trend development is finally completed by the time the major international textile trade fairs start and the final trends are then presented to the whole industry for the first time at MUNICH FABRIC START from 4 to 6 February 2014. Once again, over 900 international exhibitors will be represented here along with a concise and versatile supporting programme that point to a promising trade fair. BLUEZONE on 4 + 5 February also promises to present innovations galore and is again fully booked for the 2015 Spring.Summer season with attendance from the international Who’s Who of the denim sector.
For all other information on the forthcoming MUNICH FABRIC START as well as on VIEW go to munichfabricstart.com and viewmunich.com For further impressions of VIEW go to viewmunich.com
The output of two productive fair days - First Trends spring.summer 2015
Elegant transparency and sportiness are the recurring themes for most collections. In terms of looks shiny effects continue to point the way, be it with special coatings or the partial use of trilobal, Lurex and metallic yarns. Other focal themes include textures and irregular surfaces. Traditional honeycomb piqué weaves feature alongside modern 3-D effects, cut-out details and the kind of perforated surfaces for jersey fabrics we have so far only seen on leather and imitation leathers. Jac- Centro Seta (It) quards remain important but no longer show the rich contrasts of previous seasons. Tone-on-tone versions are in the foreground. In terms of colour, we see a range of neutrals with stone hues and make-up tones as well as subdued pastel shades. The third alternative here are aqua tones from aquatic blue to turquoise. Colour is added by prints with floral and animal prints continuing to set the tone. Graphic patterns feature as smaller repeats.
The 11th edition of VIEW Premium Selection
is scheduled to kick off the Spring_Summer
2015 season in the unique ambiance of
the Prisco Haus in Munich on 10 and 11
This exclusive preview trade fair offers a first meaningful look at the developments and innovations in the area of premium fabrics. About 170 collections will be presented by select international weaving mills, among them some interesting new exhibitors. Abundant transparency and elegance, combined throughout with a casual touch, make for revealing collections. It’s already becoming apparent that a fresh interpretation of elegance paired with a casual touch is emerging as the overarching trend for Spring_Summer 2015.
DIE VIEW – trends are made here
“The success of the last trade fair in July of this year, where we registered a marked attendance increase, shows that VIEW’s positioning as an important early-season opener is becoming more and more firmly established,” says Wolfgang Klinder, the Managing Director of VIEW organiser MUNICH FABRIC START Exhibitions. Taking place so early in the season allows VIEW to give its visitors a significant information advantage, which has helped to establish the event as a distinguished and successful industry forum in the years since its founding.
Renowned designers and product development specialists employed by internationally leading apparel manufacturers take advantage of VIEW’s pre-collections to gain specific inspiration and information useful in the development of their spring collections. Offering a productive working atmosphere and taking place at the earliest possible date, VIEW is critical in leading the way for the creation of the collections and trends for the upcoming season. Moreover, manufacturers leverage the intense dialogue with the rest of the sector as a basis for the further development and refinement of their fabric collections before presenting the final versions at MUNICH FABRIC START and subsequent European fabric trade fairs.
Thanks to VIEW and associated showroom events taking place in the city centre at the same time, Munich will once again turn into the capital of the fashion industry for a few days.
Please visit the www.viewmunich.com homepage for further information and the latest updates on VIEW.
The main trade fair MUNICH FABRIC START will take place from 4 to 6 February 2014. The BLUEZONE event will take place concurrently on the first two days of the trade fair. Please visit www.munichfabricstart.com for complete details.