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On 9 and 10 December 2014, VIEW Premium Selection will open the new Spring.Summer 16 fabrics and accessories season. Leading international textiles- industry suppliers will come to Munich to present a select portfolio of about 300 pre-collections for the premium manufacturing segment. With the areas VIEW Fabrics and VIEW Additionals, an expanded VIEW Denim & Sportswear area and the debut of a specially highlighted creative area for international design studios, buyers and designers from renowned brands will find a comprehensive, top-notch platform to kick off the season.
VIEW’s internationally unique trade fair format thus
presents, at the earliest possible time, a coordinated
portfolio that arms the textile and fashion industry
with the key initial material trends and colour impulses
they need to design their new collections.
Developments on the exhibitor side underscore the
increasing importance of the event. VIEW’s move to
the MVG Museum in July 2014 has enabled the organisers
to react to these developments by further
expanding and segmenting the portfolio in targeted
“The emergence of VIEW as the new season’s first trade fair event is very positive and shows clearly that the industry needs a platform for presenting early trends. Fortunately we were able to move at the right time to a suitable venue that can handle the growing demand and enables us to develop and expand VIEW as a complementary trade fair format to MUNICH FABRIC START”, says Wolfgang Klinder. As a result, design studios taking advantage of VIEW‘s early date to complement MUNICH FABRIC START can, for the first time, request a dedicated area to showcase innovations in prints and patterns. Featuring in this area will be Lica Design, Design Union, The Collection and Whiston & Wright. In addition to the strong-as-ever portfolio of wellknown premium suppliers, the following new exhibitors will enhance the fabrics and accessories range: Manteco | Yünsa | Paolo Oliveira | Canepa | Mantero Seta | Brecotessile | Nilorn
The denim and sportswear segment has advanced particularly strongly because of high demand. The first-time participation of several leading denim brands here confirms that the preview event is indeed utilised and necessary as a supplement to the BLUEZONE. Among others, the following companies will present the latest material developments, washes and finishes: Candiani SpA | Lanificio Europa SNC | Berto | Cappio | Tejidos Royo | Santanderina | Pordenone The VIEW Trend Forum in the foyer of the MVG Museums creates up an inspirational space, which bundles the essence of innovations and current developments in fabrics, accessories and colours in order to provide guidance for the new season.
Trend PreVIEW Spring.Summer 16
Trends for the Spring.Summer 16 season fluctuate widely. Romantic themes are having a strong impact. Mediterranean retro vibes featuring dreamy print motifs, delicate colours and playfully elegant silhouettes replenish the joie de vivre. Highly technical, futuristic but nevertheless traditionally oriented, we’re moving around in oriental oscillations between 1000 & one day. The pendulum swings back and forth even more wildly between athletic and psychedelic influences that stimulate soaring heights of creativity. In the end, though, everything revolves around the calm within oneself. “Among other things, we’re focussing on contrasting elements including distinctive surface structures with three-dimensional qualities such as drill, panama, pincushion or graphic structural images on compact, rounded fabrics. Rich double cloth with surprising reverse sides, net or piqué-like structures with sculptural, flexible properties. Breakthrough moving surfaces with blurring effects through patterned images and the use of unusual yarns capable of producing myriad effects. At the same time, a countervailing movement is developing, a certain simplicity, firm when grasped, almost stiff and raw, for straight-line, sculptural silhouettes. Flowing and swinging but supple, often double-woven viscose or blended crêpes round out the diverse assortment, the soft, smooth, draping variant of sculptural work”, says Karin Fechner as she provides a sneak peak of Viscotex’s and Cinquantanovecento’s developments for the new season.
Just a few weeks after VIEW, the finalised collections will debut at MUNICH FABRIC START, which will take place at the MOC from 2 to 4 February 2015 – meaning from Monday to Wednesday this time. Together with the BLUEZONE, which as usual will be held concurrently at the adjacent Zenith Hall on the first two days of the trade fair, on 2 and 3 February, MUNICH FABRIC START is the official Spring.Summer 16 season opener for the international fabric trade fair circuit. With about 950 international suppliers registered, the organisers can already look forward to fully occupied exhibition spaces for all segments. For additional information on VIEW, including a press gallery with the latest impressions, please visit the event website: www.viewmunich.com.
- Significant 83% rise in visitors
- Portfolio extended to 300 collections
- New venue fulfils all expectations
- Munich as a perfect platform to get in the mood for the new season
With a kick-off event that was a success
across the board and so far the biggest of
its kind, VIEW Premium Selection opened
the season Autumn.Winter 15/16 for fabrics,
denim and sportswear plus accessories at
Munich’s Transport Museum last Tuesday and
Wednesday. In addition to an extremely positive
response to the new choice of venue the high
visitor turnout at the trade fair with a significant
83% increase has made it perfectly clear: the
fashion sector has been looking forward to this
early information and inspiration platform as
much as ever.
Bright sunshine accentuated the high spirits and pleasant working atmosphere prevailing throughout the new venue where the carefully curated, extended portfolio of 300 high-quality PreCollections was presented on 15 and 16 July. This means that its unabated appeal for international brands has confirmed VIEW Premium Selection as the official kick-off to the season in the European trade fair calendar. Designed as a “preview textile fair concept” of MUNICH FABRIC START, VIEW offers the international apparel industry at this early point in time a unique and inspiring selection of ranges. Over the two trade fair days, the ranges again attracted to Munich numerous buyers and designers working for renowned and globally operating brands such as Tommy Hilfiger, Marc Cain, Hugo Boss, Lagerfeld, Akris, René Lezard, Strellson, MAC, Calvin Klein, Schumacher and OUI, to name but a few. For the first time now the extended denim and sportswear segment also brought well-established producers like Brax, Alberto, Gardeur, Marc O’Polo and Camel Active to the première at the Munich Transport Museum.
The portfolio covered by VIEW forms the basis for a comprehensive orientation and initial browsing of the coming Autumn/Winter collections. “The trends for our collections are “born” here in Munich, there’s no doubt about that. Particularly so because the big international fabric fairs for high-end ready-towear are quite late. At this early point in time you do come with ideas but there is also still enough room for inspirations that give us a fresh perspective on the new season,” says Andrea Evert of Laurèl. Some visitors also used the trade fair to place orders for inbetween/ flash lines in addition to the new collections.
For exhibitors the first presentation at VIEW in Munich is not least of particular importance due to the strong German market and the vivid retail landscape. Here they can present themselves in a high-end setting early on and optimally serve key accounts from the German-speaking region and neighbouring European states at one and the same place. From talking to their customers they obtain key feedback, which they can incorporate into the final development of their fabric collections over the coming few weeks.
Pooled Presentation in an Aspiring Atmosphere
The organisers had not taken the choice of a new venue for VIEW lightly. Due to the strong demand for this early presentation date ranges had outgrown the stylish Prisco Haus. With the ample space available at the perfectly refurbished hall of the Munich Transport Museum the organisers have now succeeded in offering a venue that exudes very special, industrial vintage charm plus a special atmosphere while allowing coherent presentation of the varied ranges. On the highest level and with that special service claim VIEW can be staged here with an open-plan stand layout and optimum lighting conditions to create an ideal working platform.
“We are very pleased with the high level of approval and firmly believe that these early dates are what is required for these segments and will also be of importance long term,” says MFS CEO Sebastian Klinder taking stock. “We are very happy with our choice as well as with the possibilities this venue offers in terms of extending the individual segments. This is why we will continue to make every effort to install a destination for pooled presentations in Munich.”
Trends Autmn.Winter 15/16
For the season Autumn.Winter 15/16 a very innovative and elaborate fashion picture is emerging yet again. Centre stage are textures and surface effects produced by reliefs, jacquards and boucles plus plenty of shaggy fabrics in the form of wool, plush, fur or fake fur. Metallic effects through woven-in Lurex threads, coatings and foil prints will also serve as highlights next season. All things lavish dominate, which require a corresponding lead time for manufacturing and also account for the sustained necessity of early presentation. “Those coming here look for true innovations and something special,” agree visitors. Exhibitors have prepared for this even better over the past few seasons and are now even working towards the VIEW presentation dates. Particular emphasis is placed on compiling and finishing collections with a view to being able to show as much as possible of the complete collections, which are then on display for the first time at MUNICH FABRIC START.
For further information on trends please refer to the VIEW FABRIC REPORT on the following pages.
Expected at the forthcoming MUNICH FABRIC START from 2 to 4 September 2014 are some 950 international exhibitors who will showcase a varied portfolio for the 15.16 Autumn/Winter season in the fully booked halls. Boasting as many as 80 exhibitors for the first time and including leading European denim weavers and finishers, BLUEZONE on 2 + 3 September will also celebrate its biggest edition ever.
For all further details on VIEW as well as on the forthcoming MUNICH FABRIC START please refer to the websites www.viewmunich.com and www.munichfabricstart.com
Further impressions and high-resolution visuals for VIEW can also be found at www.viewmunich.com/pressegalerie.html
The next VIEW Premium Selection to kick off the season Spring.Summer 16 will be held on 9 and 10 December 2014 at Munich’s Transport Museum.
- 300 PreCollections of international suppliers
- Extended segment for fabrics and accessories
- Strong denim & sportswear segment with established market leaders
15 and 16 July will see VIEW Premium Selection open the 15/16 Autumn/Winterseason for Fabrics, Additionals as wellas Denim & Flats. Due to rising demand from both exhibitors and visitors the sofar biggest and most important VIEW will be held at the Munich Transport Museum (MVG Museum) for the first time.
As a preview event for MUNICH FABRIC START, VIEW Premium Selection has provided an exclusive outlook on innovations and new items in the premiumfabric and accessories segment area since 2008. Boasting a total of 300 selected PreCollections of international top-notch weaving mills and findings and acompletely booked-up hall, this season’s VIEW Premium Selection exceeds all organisers’ expectations.
In addition to numerous new exhibitors the companies already represented at the previous event will also be presenting a bigger selection of collections. This will allow trade visitors to browse almost double the amount of collections compared to the last season. Exhibiting next to many power-house manufacturers– including numerous new exhibitors – will be: COTONIFICIO ALBINI, DEVEAUX, TARONI, LYRIA,PROGETTO UNO, BLUE ROYAL, BONOTTO, LISA,ERMENEGILDO ZEGNA, AGNONA, MAHLIA KENT,BRUNELLO, TAKISADA, LIBERTY and FAUCK.
New product worlds are also featured in the enlarged accessories segment with such market leaders as: KNOPF SCHÄFER, BODO JAGDBERG, UNIONKNOPF, PRYM FASHION, KNOPF & KNOPF, FRANKSTRATHMANN and PRISCO STUDIOS.
VIEW provides an additional presentation forum, especially for the denim and sportswear industries, in order to showcase the innovations resulting from the now continuous developments from denim brands. The line-up of exhibitors is suitably high in calibre including the likes of: UCO-RAYMOND, ITV-DENIM, TAVEX, BOSSA DENIM,ITALDENIM, PORDENONE-OLIMPIAS, TEJIDOSROYO, TEXTIL SANTANDERINA, WOLBO, MAIBOM,COTTON STYLES, VAN DELDEN, SUPERNOVA,NUOVA TESSILBRENTA - NTB and VELCOREX.
As a preview trade fair VIEW provides exclusive insights into the innovations and trends for the coming season. At the Trendforum the pre-trends in fabrics, findings and colours for the 15/16 Autumn/Winterseason are staged, serving trade visitors as avaluable and comprehensive source of inspirationat the earliest point in time. Organisers expect theWho’s Who of the European fashion sector includingbuyers and designers from renowned manufacturerssuch as Hugo Boss, Escada, Michalsky, Bogner,Tommy Hilfiger, MAC, Laurèl, René Lezard, Marc Cainand Windsor.
As part of the opening the organisers extend an invitation for a Premium-Barbecue with drinks at the museum premises. Only few weeks after VIEW the final versions of the collections will debut at MUNICHFABRIC START from 2 to 4 September, which will markt he beginning to the new season of international textile trade fairs under the heading EXTRA and ORDINARY. Even at this early stage organisers can count on some 950 international suppliers who will be displaying their fabric innovations at the trade fair. Moreover, BLUEZONE held in parallel at the Zenith Halle on 2 and 3 September, is completely booked up.
For further information on VIEW including a press gallerywith current impressions go to the event website:www.viewmunich.com.
It won’t be long now until this year’s VIEW
Premium Selection on 15 and 16 July 2014
will present itself at a completely new
venue. By moving to the historic halls of
the Munich Transport Museum, VIEW will
be a more generously proportioned and
more segmented trade fair for the textile
industry than ever before.
For many years VIEW has delivered a preview format for MUNICH FABRIC START, and its strategically early dates have always heralded the beginning of the season for buyers and designers of the leading European fashion industry. But although Prisco House is very classy, it can no longer meet the growing demand of more and more high-quality companies wanting to present themselves at VIEW. The organisers have therefore decided to relocate to the more generously proportioned halls of the Munich Transport Museum which combines the uniqueness of Prisco House with the need for more space. With plenty of natural daylight, high ceilings and a loft-like ambience, the new venue has that special charm of the early industrialage. Refurbished under state-of-the-art principles, its total space offers sufficient capacity for the best possible further development of the show, so that it can meet the growing need for information at this high-quality preview event. Very soon, in time for the forth coming season, around 200 highly fashionable collections will be presented to the textile industry. The aim is to retain the unique working atmosphere of VIEW and to create a trade fair atmosphere that is of the usual high standard and suits the products.
The change in venue matches the organisers’ ambition to ensure the strategic further development of VIEW and its potential. The new venue makes it possibleto add greater depth to the exclusive ladies’ outer wear and menswear portfolios, while also allowing continuous segmentation. A large area will now feature denim and sportswear, and the accessories area, too, will be expanded. High-calibre trend information and presentations will further enhance the spectrum on offer, thus strengthening the profile of VIEW as anearly source of information and inspiration. By offering this expanded range of facilities, VIEW is meeting the growing need for early orientation about the new season and is continuing to establish itself as a preview exhibition, offering visitors a robust information platformand an ideal environment for exchanging ideas.
When you come to VIEW on 15 and 16 July, you can look forward to a show that has clearly advanced evenfurther, both in content and in its message – an exhibition that combines the highest quality standards and efficiency with a unique ambience.