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MUNICH FABRIC START'S PRE-VIEW TEXTILE FAIR PRESENTS THE
LATEST FABRICS & ADDITIONALS INNOVATIONS AS A SEASONAL KICK-OFF
The initial colours and materials for the coming season, plus the latest innovations and findings developments, will be in focus at the pre-view trade fair VIEW Premium Selection. 14 and 15 July 2015 will see the Autumn.Winter 16/17 season open for the fashion and textile industries in Munich.
Over 300 pre-collections made by internationally established weaving mills and manufacturers will be exhibited for the first time. With 22 new collections displayed in the VIEW Fabrics and VIEW Additionals segments the carefully compiled portfolio will be extended to include the following high-quality suppliers:
LANIFICIO FRATELLI CERRUTI, MARZOTTO, ERCEA, LANIFICIO FRATELLI BACCI, ET ESSENZA TESSILE, SAMPIETRO, LANIFICIO FRATELLI BALLI, METALLBOTTONI, NASTRIFICIO VICTOR.
Additionally, the VIEW Denim & Sportswear segments as well as VIEW Design Studios will showcase recent denim and cotton developments as well as print and pattern novelties.
The ever-increasing demand for these early presentation dates voiced by both producers and ready-to-wear manufacturers underscores the importance VIEW Premium Selection has as a platform for the European market. This is also confirmed by the selective expansion of ranges to include additional international suppliers from countries such as Italy, England, Portugal and Japan, to name but a few.
Boasting a comprehensive line-up for women's and men's wear VIEW Premium Selection gives the sector all the components it requires for developing their collections at this point in time. Over two intense trade fair days the initial trends, colours and innovations for fabrics and findings can be spotted and directly incorporated into the production process. Numerous buyers and designers from renowned international brands are smart enough to take advantage of this option on a regular basis.
VIEW PRE-TRENDS AUTUMN.WINTER 16/17
The current development highlights will be staged at the VIEW Trend Forum - an inspirational area in the foyer of the MVG Museum.
For Autumn.Winter 16/17 technical materials and textures will move to the fore in fashion terms. Some highlights can be found in the collections presented by ALCANTARA, BECAGLI, DEBS CORPORATION, EFILAN and NINO. MARZOTTO presents pasty surfaces for jackets and coats that are finished with loving attention to detail, which appear calm and exude both purity and intimacy - inviting to be made into garments.
Pure materials such as leather or silk - with technical finishes - will gain ground in winter in gloomy and elegant Gothic looks. Luxury, shine and patent elements are key in the collections from LEDER FAUCK and silks from BARTH-KÖNENKAMP or COCOONS.
Creativity galore and a touch of contemporary nostalgia are reflected by rich jacquards, memphis prints, patterned textures and 70s-style bright yarns. Hedonism, fun and imagination produce fashion looks like in the heyday of Studio 54. A wide variety of this textile diversity is presented in wovens by MALHIA KENT, IL PANDA, PHILEA, FAISA and BONOTTO or in knitted fabrics by INWOOL, WALTEX and LANIFICIO ROMA. The DINAMO, DI FABIO and ORMEZZANO collections have a more masculine slant. Findings by PRYM FASHION, KNOPF SCHÄFER, BRB or LINEA PRESTIGE deliberately decorate the garments or discreetly underline their fashion statement.
For denims magic meets science. High-performance stretch materials are combined with incidental moon-wash looks by DESTRO DIFFUSIONE, TEJIDOS ROYO or ITV, for example.
For prints, abstract motifs continue to be the measure of all things - regardless of whether their inspirations are natural, graphic or futurist - exhibited at the Design Studios by DESIGN UNION and CIRCLELINE. LICA presents Asian-inspired winter floral motifs, combinations of large graphic tribal patterns with classic ethnic motifs alongside new patch-look techniques.
Just a few weeks after VIEW the final versions of the collections will be on show at MUNICH FABRIC START from 1 to 3 September 2015. The first of the European fabric trade fairs, it marks the international kick-off to the Autumn.Winter 16/17 season with 1,000 suppliers. BLUEZONE will run concurrently on 1 and 2 September 2015 and will be as strong as ever, boasting 80 vendors.
During VIEW further showroom events will be held in Munich city centre. For your visit and transfer to the MVG Museum you are welcome to use our shuttle service operated in cooperation with 1st VIEW. Please simply let us know your desired times in advance.
- + VIEW presents 300 collections in Munich for the Premium segment
- + This first presentation date is exclusive for the sector
- + Convincing extension to the denim and sportswear range
- + Premium brands confirm the quality of visitors
Two intensive and inspiring days at the trade fair
once again mark a very successful start to the 16
Spring.Summer season. With a portfolio of some 300
selected suppliers the last edition of VIEW Premium
Selection presented the first collection developments
and innovations for fabrics, additionals as well as
denim and sportswear. Represented here were the
leading international weaving mills and manufacturers
showcasing their innovations for the first time at VIEW
and once again attracting renowned ready-to-wear
manufacturers and brands to Munich. The importance
of the preview trade show as the first date for the
sector confirms how perfectly timed the event is. The
unique collection line-up serves designers and buyers
as key guidance and a source of inspiration for the
first material and colour trends for the new season
setting the basis for the design of the new collections.
The on-going appeal of VIEW for internationally established
brands was once again confirmed by the very
high quality visitor structure. At this second show at
the MVG Museum it was now even possible to slightly
build on the significant rise in visitor numbers from
last July. The names attending included purchasing
teams and designers from Tommy Hilfiger, Calvin
Klein, Lagerfeld, Baldessarini, Windsor, Hugo Boss,
Marc Cain, Drykorn, Akris, Riani, René Lezard, MAC
and LaLa Berlin alongside Alberto, Gardeur, Marc
O’Polo, s.Oliver, Comma and Brax among others.
“We are represented at VIEW with a team of eleven people from almost all product lines as this show offers the perfect start to the new season. The first impressions and inspirations gained here mean we can get started with many ideas early on. The primary focus at this stage is on new fabrics and developments as well as colour trends that we see here in pre-collections and which provide us with a common thread running through the collections. Here we do not expect any finished collections but seek current developments that we can incorporate when developing prototypes. This then means at MUNICH FABRIC START we are already able to finalise and go into the duplication phase,” says Jochen Vits, Purchasing Manager at Brax. For the first time at this early date design studios presented their innovations in the print and pattern segment and rounded off the portfolio in a creative setting. This season’s extended range of denim and sportswear collections went down especially well. “We are very surprised at how effective the trade show presence is for us here. The most important criterion for us was the quality of visitors – which more than convinced us on both days of the show. The unique location also makes the event something special,” said Norbert Hinderberger from Candiani SpA summing up exhibitor mood.
The very positive mood and great response to the development and approach of VIEW as a preview event to MUNICH FABRIC START meant exhibitors are more than satisfied. “We have managed to double and broaden the portfolio in a very short space of time in order to serve different product groups. We are delighted about the great response to this complementary concept and see great potential for the long-term establishment and further development of VIEW as a complement to MUNICH FABRIC START. We will continue to nurture VIEW in our tried and trusted way and as well as we can – we love VIEW,” says Wolfgang Klinder.
Trends Spring.Summer 16
With fabrics a special „Touch & Feel“ is still very much in focus with very soft finishes. The first material trends are already emerging. Jacquards are a major theme in almost all collections and feature in suitably creative interpretations, from abstract and geometric patterns and floral designs to ethno-inspired patterns and minimal designs. The denim and sportswear segment clearly reflects the widely varying desires of designers. From super soft in pale tones through to dry and sturdy in raw indigo. Added to this are highly varied lightweight fabrics for jackets and blazers. And once again lots of jersey for a sporty twist for ready-to-wear. For more voluminous looks there is a wide array of bonded materials with interesting material patching. The colour scheme ranges from white, beige, grey and natural backgrounds and pastels through to bold sportswear tones. Orange, pink and yellow neon feature regularly in patterns and repeats. Continuing to convince are blue and indigo tones, also in faded looks.
For further information on the trends please see VIEW FABRIC REPORT on the following pages. Expected at the forthcoming MUNICH FABRIC START from 2 - 4 February 2015 will be some 950 international exhibitors presenting a varied portfolio for the 16 Spring.Summer season in fully booked exhibition halls ahead of the international fabric fairs. The BLUEZONE – running on 2 and 3 February and featuring some 80 exhibitors, including the leading European denim weaving mills and finishing operations alongside strong new exhibitors – is also fully booked. This means it has never been so well attended. All other information on VIEW as well as the forthcoming MUNICH FABRIC START can be found online at: www.viewmunich.com and www.munichfabricstart. com. The next VIEW Premium Selection to kick off the 16/17 Autumn.Winter season will be held at Munich’s MVG Museum on 14 and 15 July 2015.
On 9 and 10 December 2014, VIEW Premium Selection will open the new Spring.Summer 16 fabrics and accessories season. Leading international textiles- industry suppliers will come to Munich to present a select portfolio of about 300 pre-collections for the premium manufacturing segment. With the areas VIEW Fabrics and VIEW Additionals, an expanded VIEW Denim & Sportswear area and the debut of a specially highlighted creative area for international design studios, buyers and designers from renowned brands will find a comprehensive, top-notch platform to kick off the season.
VIEW’s internationally unique trade fair format thus
presents, at the earliest possible time, a coordinated
portfolio that arms the textile and fashion industry
with the key initial material trends and colour impulses
they need to design their new collections.
Developments on the exhibitor side underscore the
increasing importance of the event. VIEW’s move to
the MVG Museum in July 2014 has enabled the organisers
to react to these developments by further
expanding and segmenting the portfolio in targeted
“The emergence of VIEW as the new season’s first trade fair event is very positive and shows clearly that the industry needs a platform for presenting early trends. Fortunately we were able to move at the right time to a suitable venue that can handle the growing demand and enables us to develop and expand VIEW as a complementary trade fair format to MUNICH FABRIC START”, says Wolfgang Klinder. As a result, design studios taking advantage of VIEW‘s early date to complement MUNICH FABRIC START can, for the first time, request a dedicated area to showcase innovations in prints and patterns. Featuring in this area will be Lica Design, Design Union, The Collection and Whiston & Wright. In addition to the strong-as-ever portfolio of wellknown premium suppliers, the following new exhibitors will enhance the fabrics and accessories range: Manteco | Yünsa | Paolo Oliveira | Canepa | Mantero Seta | Brecotessile | Nilorn
The denim and sportswear segment has advanced particularly strongly because of high demand. The first-time participation of several leading denim brands here confirms that the preview event is indeed utilised and necessary as a supplement to the BLUEZONE. Among others, the following companies will present the latest material developments, washes and finishes: Candiani SpA | Lanificio Europa SNC | Berto | Cappio | Tejidos Royo | Santanderina | Pordenone The VIEW Trend Forum in the foyer of the MVG Museums creates up an inspirational space, which bundles the essence of innovations and current developments in fabrics, accessories and colours in order to provide guidance for the new season.
Trend PreVIEW Spring.Summer 16
Trends for the Spring.Summer 16 season fluctuate widely. Romantic themes are having a strong impact. Mediterranean retro vibes featuring dreamy print motifs, delicate colours and playfully elegant silhouettes replenish the joie de vivre. Highly technical, futuristic but nevertheless traditionally oriented, we’re moving around in oriental oscillations between 1000 & one day. The pendulum swings back and forth even more wildly between athletic and psychedelic influences that stimulate soaring heights of creativity. In the end, though, everything revolves around the calm within oneself. “Among other things, we’re focussing on contrasting elements including distinctive surface structures with three-dimensional qualities such as drill, panama, pincushion or graphic structural images on compact, rounded fabrics. Rich double cloth with surprising reverse sides, net or piqué-like structures with sculptural, flexible properties. Breakthrough moving surfaces with blurring effects through patterned images and the use of unusual yarns capable of producing myriad effects. At the same time, a countervailing movement is developing, a certain simplicity, firm when grasped, almost stiff and raw, for straight-line, sculptural silhouettes. Flowing and swinging but supple, often double-woven viscose or blended crêpes round out the diverse assortment, the soft, smooth, draping variant of sculptural work”, says Karin Fechner as she provides a sneak peak of Viscotex’s and Cinquantanovecento’s developments for the new season.
Just a few weeks after VIEW, the finalised collections will debut at MUNICH FABRIC START, which will take place at the MOC from 2 to 4 February 2015 – meaning from Monday to Wednesday this time. Together with the BLUEZONE, which as usual will be held concurrently at the adjacent Zenith Hall on the first two days of the trade fair, on 2 and 3 February, MUNICH FABRIC START is the official Spring.Summer 16 season opener for the international fabric trade fair circuit. With about 950 international suppliers registered, the organisers can already look forward to fully occupied exhibition spaces for all segments. For additional information on VIEW, including a press gallery with the latest impressions, please visit the event website: www.viewmunich.com.
- Significant 83% rise in visitors
- Portfolio extended to 300 collections
- New venue fulfils all expectations
- Munich as a perfect platform to get in the mood for the new season
With a kick-off event that was a success
across the board and so far the biggest of
its kind, VIEW Premium Selection opened
the season Autumn.Winter 15/16 for fabrics,
denim and sportswear plus accessories at
Munich’s Transport Museum last Tuesday and
Wednesday. In addition to an extremely positive
response to the new choice of venue the high
visitor turnout at the trade fair with a significant
83% increase has made it perfectly clear: the
fashion sector has been looking forward to this
early information and inspiration platform as
much as ever.
Bright sunshine accentuated the high spirits and pleasant working atmosphere prevailing throughout the new venue where the carefully curated, extended portfolio of 300 high-quality PreCollections was presented on 15 and 16 July. This means that its unabated appeal for international brands has confirmed VIEW Premium Selection as the official kick-off to the season in the European trade fair calendar. Designed as a “preview textile fair concept” of MUNICH FABRIC START, VIEW offers the international apparel industry at this early point in time a unique and inspiring selection of ranges. Over the two trade fair days, the ranges again attracted to Munich numerous buyers and designers working for renowned and globally operating brands such as Tommy Hilfiger, Marc Cain, Hugo Boss, Lagerfeld, Akris, René Lezard, Strellson, MAC, Calvin Klein, Schumacher and OUI, to name but a few. For the first time now the extended denim and sportswear segment also brought well-established producers like Brax, Alberto, Gardeur, Marc O’Polo and Camel Active to the première at the Munich Transport Museum.
The portfolio covered by VIEW forms the basis for a comprehensive orientation and initial browsing of the coming Autumn/Winter collections. “The trends for our collections are “born” here in Munich, there’s no doubt about that. Particularly so because the big international fabric fairs for high-end ready-towear are quite late. At this early point in time you do come with ideas but there is also still enough room for inspirations that give us a fresh perspective on the new season,” says Andrea Evert of Laurèl. Some visitors also used the trade fair to place orders for inbetween/ flash lines in addition to the new collections.
For exhibitors the first presentation at VIEW in Munich is not least of particular importance due to the strong German market and the vivid retail landscape. Here they can present themselves in a high-end setting early on and optimally serve key accounts from the German-speaking region and neighbouring European states at one and the same place. From talking to their customers they obtain key feedback, which they can incorporate into the final development of their fabric collections over the coming few weeks.
Pooled Presentation in an Aspiring Atmosphere
The organisers had not taken the choice of a new venue for VIEW lightly. Due to the strong demand for this early presentation date ranges had outgrown the stylish Prisco Haus. With the ample space available at the perfectly refurbished hall of the Munich Transport Museum the organisers have now succeeded in offering a venue that exudes very special, industrial vintage charm plus a special atmosphere while allowing coherent presentation of the varied ranges. On the highest level and with that special service claim VIEW can be staged here with an open-plan stand layout and optimum lighting conditions to create an ideal working platform.
“We are very pleased with the high level of approval and firmly believe that these early dates are what is required for these segments and will also be of importance long term,” says MFS CEO Sebastian Klinder taking stock. “We are very happy with our choice as well as with the possibilities this venue offers in terms of extending the individual segments. This is why we will continue to make every effort to install a destination for pooled presentations in Munich.”
Trends Autmn.Winter 15/16
For the season Autumn.Winter 15/16 a very innovative and elaborate fashion picture is emerging yet again. Centre stage are textures and surface effects produced by reliefs, jacquards and boucles plus plenty of shaggy fabrics in the form of wool, plush, fur or fake fur. Metallic effects through woven-in Lurex threads, coatings and foil prints will also serve as highlights next season. All things lavish dominate, which require a corresponding lead time for manufacturing and also account for the sustained necessity of early presentation. “Those coming here look for true innovations and something special,” agree visitors. Exhibitors have prepared for this even better over the past few seasons and are now even working towards the VIEW presentation dates. Particular emphasis is placed on compiling and finishing collections with a view to being able to show as much as possible of the complete collections, which are then on display for the first time at MUNICH FABRIC START.
For further information on trends please refer to the VIEW FABRIC REPORT on the following pages.
Expected at the forthcoming MUNICH FABRIC START from 2 to 4 September 2014 are some 950 international exhibitors who will showcase a varied portfolio for the 15.16 Autumn/Winter season in the fully booked halls. Boasting as many as 80 exhibitors for the first time and including leading European denim weavers and finishers, BLUEZONE on 2 + 3 September will also celebrate its biggest edition ever.
For all further details on VIEW as well as on the forthcoming MUNICH FABRIC START please refer to the websites www.viewmunich.com and www.munichfabricstart.com
Further impressions and high-resolution visuals for VIEW can also be found at www.viewmunich.com/pressegalerie.html
The next VIEW Premium Selection to kick off the season Spring.Summer 16 will be held on 9 and 10 December 2014 at Munich’s Transport Museum.