Pre and post show reports

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VIEW Premium Selection continues gaining dynamism

MUNICH FABRIC START's Preview Textile Fair is considered the most important trade fair in Europe 

Initial developments in new fabrics and colours for Spring.Summer 2017 are premiered in Munich 

Rising international response from visitors

Strong interest taken in textile innovations lends wings to the kick-off of the season: enjoying high visitor attendance VIEW Premium Selection opened the 2017 Spring.Summer season for the fashion and apparel industry in Munich on 9 and 10 December. Here leading suppliers in the Fabrics, Additionals and Denim & Sportswear segments, presenting a selected portfolio of over 300 PreCollections altogether, met with renowned trade visitors from Germany and other European countries. Guests included not only the designers and buyers of high-end German RTW manufacturers but also international labels such as Jil Sander, Tommy Hilfiger, Calvin Klein and Lagerfeld. 

Carsten Fiebig, Creative Manager at Tommy Hilfiger Tailored, came from Amsterdam. Summing up he said: 'To me VIEW has now become the most important trade fair in Europe. The timing is perfect since I have to have 80% of my collection ready by late January. The portfolio here offers me the required choice and even though my focus is on the high-quality Italian suppliers I use the opportunity to gather broad-based information and also appreciate the agencies' exciting ranges.' 

Numerous international producers including 17 new 'entrants' presented their seasonal developments and fabric innovations at VIEW to the European fashion industry for the very first time. As a focused platform for early information and inspiration VIEW has developed its own dynamism and an ever stronger attraction going beyond the German market.

The busy first day of the trade fair was followed by a very productive second exhibition day with a focus on detailed talks and the creative exchange between suppliers and industry. Both the again slightly higher number of visitors and the quality of the companies present on site confirm the concept and timing of this preview trade fair. 

'The enthusiasm for the new season is tangible,' says Maya Junger, Creative Director at Set, and goes on to say: 'At this early point in time people are still open and very receptive. VIEW never ceases to inspire us while, at the same time, giving us the first assured feeling for where things are headed in the next season.' 

Many visitors and exhibitors agreed on one point: the unique preview character of this trade fair format, which presents no finalised collections, should be conserved in future too, deliberately allowing the dynamics of the production process to be incorporated. Both manufacturers and customers benefit from the creative mutual exchange and can still include the ideas and developments derived from networking at this strategically early point in time in their collection design.

'We like the special working atmosphere of this trade fair,' confirms Werner Lampka of Fratelli Cerruti, and adds: 'Here we find optimal conditions in order to jointly develop some themes further with our customers. This is a decisive reason for us to exhibit here.' 

Also proving correct and important was the extension of the complementary information and inspiration ranges; here alongside such agencies as Peclers and Promostyl the leading international trend forecaster WGSN was also represented as the official trend partner of MUNICH FABRIC START. Helen Palmer, Director of Materials, Textiles and Knitwear at WGSN, spoke to a full audience in the Gallery of the MVG Museum about The Vision for S/S 17 as well as socio-cultural macro trends and their impact on the fashion looks of the coming years.

The organisers are very satisfied with the outcome overall and the successful results of the most recent trade fair. 'VIEW has developed its very own, special and palpable dynamism, which attracts more and more premium brands to the season kick-off to Munich. We note an increase in exhibitors but also far more proactive visitor registrations. We are pleased to be able to offer the industry and the sector a matching platform at the right point in time, which is makes VIEW and its format so unique,' sums up Sebastian Klinder, CEO of MUNICH FABRIC START.

The final fabric and accessories collections will be on show in a few weeks from now as part of the MUNICH FABRIC START, which forms the official kick-off to the 2017 Spring/Summer season, as the first of the international textile fairs held from 2 to 4 February 2016. 

The next VIEW Premium Selection opening the 17/18 Autumn/Winter season will be held at the Munich MVG Museum on 5 and 6 July 2016.

FABRIC REPORT Spring.Summer 17

Innovative fabrics with a special look and feel remain the driving force for fresh ranges. For summer 2017 technical and functional themes are in the foreground, on the one hand, and natural looks, on the other. Performance properties continue to be important 'ingredients' of many new material developments but they have to be implemented discreetly and subtly in the interest of a more natural touch. In this context stretch is rated as highly for up-market suits as are trouser fabrics with outstanding shape retention properties - and not only for the sportswear segment but increasingly also in formal wear. Also remaining important are special surface touches and irregular surfaces taking the shape of jacquards, textured wovens, micro structures, open-weave fabrics as well as new patchwork ideas combining compact with transparent elements. In addition to a broad range of flowing fabrics with a silky touch and subtle lustre, that might boost Lycra and Tencel sales, wool admixtures are also discussed to obtain a soft touch for cross-season fabrics. Linen provides a new boost as a classic summer theme but with new looks and innovative yarn admixtures. 

VIEW Premium Selection - Strongly Positioned for an Exclusive and Inspirational 2017 Summer Season Opening


The latest developments in fabrics and accessories plus important initial impulses for material and colour trends from more than 300 pre-collections by top international weavers and findings suppliers - with its convincing, innovative portfolio, VIEW Premium Selection, on 9 and 10 December 2015, provides the fashion industry with the perfect platform for a powerful start into the 2017 Spring/Summer season. 

Designers and buyers for internationally renowned brands will be arriving in Munich to gather information about innovations, highlights, trends and colours for the upcoming season. With its various segments: VIEW FABRICS for textiles, VIEW ADDITIONALS for findings and accessories, VIEW DENIM & SPORTSWEAR and VIEW DESIGN STUDIOS for unique print and pattern designs, VIEW offers the European fashion industry an exclusive selection of all components necessary for a strong start in the new season - already at this early date.

Next to numerous well-known and high-end suppliers from Germany, Austria, Switzerland, Italy, France, England, Turkey and Japan, 17 newcomers will be enhancing the select portfolio with interesting manufacturers, including among others: 


Overall there has once again been a slight increase in the percentage of foreign companies among the exhibitors, the most notable increase being recorded in the number of Italian collections. 


"More and more brands appreciate the quality of VIEW's offerings at this early date, especially because of the immense interest in textile innovations we are currently seeing. Each season we take great care in selecting a portfolio that will present collections with a high level of innovation and continue to expand our offerings in accordance with the demands of the market. With its focused working atmosphere, VIEW provides a platform for an intensive interexchange between industry and brands, which is ultimately important for the development of the collections, and for a strong start into the new season." 

Sebastian Klinder, Managing Director MUNICH FABRIC START 

The trends for the 2017 Spring/Summer season are filled with emotion. Textile lightness, subtle use of technical looks and widely varied haptic surfaces reveal an undeniable love for materials. The combination of timeless elegance and visible naturalness serves as a basis for the collections. Manteco, TMG and Pordenone stage this perfectly in fabrics, while Fauck prefers leather. Sensual hands in super-soft, flowing dry goods remain predominant - Niggeler&Küpfer with DualFix and silicone finishes, as well as Tejidos Royo with modal and Tencel mixes are excellent examples. Shimmering patterns and functional finishing come with even more natural haptic. Enriched with travel memories, future visions and festive atmospheres, fabrics are displaying the perfect mix of technical know-how, romanticism and relaxed chic. 

In the VIEW TREND FORUM, which shows the innovative highlights in fabrics and findings for menswear and womenswear, as well as denim and sportswear in an inspirational setting, selected trend agencies such as Peclers Paris and newcomers WGSN and Promostyl expand the inspiration pool.

As an internationally leading trend forecaster and MUNICH FABRIC START competency partner, WGSN will provide a forecast of new tendencies for the 2017 Spring/Summer season, presented by Helen Palmer, Director of Materials, Textiles and Knitwear at WGSN, in an exclusive seminar. 


A few short weeks after VIEW, the collections will be presented in their thus far final form at MUNICH FABRIC START from 2 to 4 February 2016. As the first European fabric fair of the year, MUNICH FABRIC START with its roughly 950 suppliers forms the international kick-off for the 2017 Spring/Summer season. Concurrently, BLUEZONE takes place on 2 and 3 February 2016, once again strongly positioned with approximately 80 leading denim and sportswear brands.



The initial colours and materials for the coming season, plus the latest innovations and findings developments, will be in focus at the pre-view trade fair VIEW Premium Selection. 14 and 15 July 2015 will see the Autumn.Winter 16/17 season open for the fashion and textile industries in Munich.

Over 300 pre-collections made by internationally established weaving mills and manufacturers will be exhibited for the first time. With 22 new collections displayed in the VIEW Fabrics and VIEW Additionals segments the carefully compiled portfolio will be extended to include the following high-quality suppliers:


Additionally, the VIEW Denim & Sportswear segments as well as VIEW Design Studios will showcase recent denim and cotton developments as well as print and pattern novelties.

The ever-increasing demand for these early presentation dates voiced by both producers and ready-to-wear manufacturers underscores the importance VIEW Premium Selection has as a platform for the European market. This is also confirmed by the selective expansion of ranges to include additional international suppliers from countries such as Italy, England, Portugal and Japan, to name but a few. 

Boasting a comprehensive line-up for women's and men's wear VIEW Premium Selection gives the sector all the components it requires for developing their collections at this point in time. Over two intense trade fair days the initial trends, colours and innovations for fabrics and findings can be spotted and directly incorporated into the production process. Numerous buyers and designers from renowned international brands are smart enough to take advantage of this option on a regular basis.


The current development highlights will be staged at the VIEW Trend Forum - an inspirational area in the foyer of the MVG Museum.

For Autumn.Winter 16/17 technical materials and textures will move to the fore in fashion terms. Some highlights can be found in the collections presented by ALCANTARA, BECAGLI, DEBS CORPORATION, EFILAN and NINO. MARZOTTO presents pasty surfaces for jackets and coats that are finished with loving attention to detail, which appear calm and exude both purity and intimacy - inviting to be made into garments.

Pure materials such as leather or silk - with technical finishes - will gain ground in winter in gloomy and elegant Gothic looks. Luxury, shine and patent elements are key in the collections from LEDER FAUCK and silks from BARTH-KÖNENKAMP or COCOONS.

Creativity galore and a touch of contemporary nostalgia are reflected by rich jacquards, memphis prints, patterned textures and 70s-style bright yarns. Hedonism, fun and imagination produce fashion looks like in the heyday of Studio 54. A wide variety of this textile diversity is presented in wovens by MALHIA KENT, IL PANDA, PHILEA, FAISA and BONOTTO or in knitted fabrics by INWOOL, WALTEX and LANIFICIO ROMA. The DINAMO, DI FABIO and ORMEZZANO collections have a more masculine slant. Findings by PRYM FASHION, KNOPF SCHÄFER, BRB or LINEA PRESTIGE deliberately decorate the garments or discreetly underline their fashion statement.

For denims magic meets science. High-performance stretch materials are combined with incidental moon-wash looks by DESTRO DIFFUSIONE, TEJIDOS ROYO or ITV, for example. 

For prints, abstract motifs continue to be the measure of all things - regardless of whether their inspirations are natural, graphic or futurist - exhibited at the Design Studios by DESIGN UNION and CIRCLELINE. LICA presents Asian-inspired winter floral motifs, combinations of large graphic tribal patterns with classic ethnic motifs alongside new patch-look techniques. 


Just a few weeks after VIEW the final versions of the collections will be on show at MUNICH FABRIC START from 1 to 3 September 2015. The first of the European fabric trade fairs, it marks the international kick-off to the Autumn.Winter 16/17 season with 1,000 suppliers. BLUEZONE will run concurrently on 1 and 2 September 2015 and will be as strong as ever, boasting 80 vendors.



During VIEW further showroom events will be held in Munich city centre. For your visit and transfer to the MVG Museum you are welcome to use our shuttle service operated in cooperation with 1st VIEW. Please simply let us know your desired times in advance.



THE NEW POINT OF VIEW – VIEW Premium Selection convinces as the Successful Kick-Off to the 16 Spring.Summer Season

  • + VIEW presents 300 collections in Munich for the Premium segment
  • + This first presentation date is exclusive for the sector
  • + Convincing extension to the denim and sportswear range
  • + Premium brands confirm the quality of visitors

Two intensive and inspiring days at the trade fair once again mark a very successful start to the 16 Spring.Summer season. With a portfolio of some 300 selected suppliers the last edition of VIEW Premium Selection presented the first collection developments and innovations for fabrics, additionals as well as denim and sportswear. Represented here were the leading international weaving mills and manufacturers showcasing their innovations for the first time at VIEW and once again attracting renowned ready-to-wear manufacturers and brands to Munich. The importance of the preview trade show as the first date for the sector confirms how perfectly timed the event is. The unique collection line-up serves designers and buyers as key guidance and a source of inspiration for the first material and colour trends for the new season setting the basis for the design of the new collections. The on-going appeal of VIEW for internationally established brands was once again confirmed by the very high quality visitor structure. At this second show at the MVG Museum it was now even possible to slightly build on the significant rise in visitor numbers from last July. The names attending included purchasing teams and designers from Tommy Hilfiger, Calvin Klein, Lagerfeld, Baldessarini, Windsor, Hugo Boss, Marc Cain, Drykorn, Akris, Riani, René Lezard, MAC and LaLa Berlin alongside Alberto, Gardeur, Marc O’Polo, s.Oliver, Comma and Brax among others.

“We are represented at VIEW with a team of eleven people from almost all product lines as this show offers the perfect start to the new season. The first impressions and inspirations gained here mean we can get started with many ideas early on. The primary focus at this stage is on new fabrics and developments as well as colour trends that we see here in pre-collections and which provide us with a common thread running through the collections. Here we do not expect any finished collections but seek current developments that we can incorporate when developing prototypes. This then means at MUNICH FABRIC START we are already able to finalise and go into the duplication phase,” says Jochen Vits, Purchasing Manager at Brax. For the first time at this early date design studios presented their innovations in the print and pattern segment and rounded off the portfolio in a creative setting. This season’s extended range of denim and sportswear collections went down especially well. “We are very surprised at how effective the trade show presence is for us here. The most important criterion for us was the quality of visitors – which more than convinced us on both days of the show. The unique location also makes the event something special,” said Norbert Hinderberger from Candiani SpA summing up exhibitor mood.

The very positive mood and great response to the development and approach of VIEW as a preview event to MUNICH FABRIC START meant exhibitors are more than satisfied. “We have managed to double and broaden the portfolio in a very short space of time in order to serve different product groups. We are delighted about the great response to this complementary concept and see great potential for the long-term establishment and further development of VIEW as a complement to MUNICH FABRIC START. We will continue to nurture VIEW in our tried and trusted way and as well as we can – we love VIEW,” says Wolfgang Klinder.

Trends Spring.Summer 16
With fabrics a special „Touch & Feel“ is still very much in focus with very soft finishes. The first material trends are already emerging. Jacquards are a major theme in almost all collections and feature in suitably creative interpretations, from abstract and geometric patterns and floral designs to ethno-inspired patterns and minimal designs. The denim and sportswear segment clearly reflects the widely varying desires of designers. From super soft in pale tones through to dry and sturdy in raw indigo. Added to this are highly varied lightweight fabrics for jackets and blazers. And once again lots of jersey for a sporty twist for ready-to-wear. For more voluminous looks there is a wide array of bonded materials with interesting material patching. The colour scheme ranges from white, beige, grey and natural backgrounds and pastels through to bold sportswear tones. Orange, pink and yellow neon feature regularly in patterns and repeats. Continuing to convince are blue and indigo tones, also in faded looks.

For further information on the trends please see VIEW FABRIC REPORT on the following pages. Expected at the forthcoming MUNICH FABRIC START from 2 - 4 February 2015 will be some 950 international exhibitors presenting a varied portfolio for the 16 Spring.Summer season in fully booked exhibition halls ahead of the international fabric fairs. The BLUEZONE – running on 2 and 3 February and featuring some 80 exhibitors, including the leading European denim weaving mills and finishing operations alongside strong new exhibitors – is also fully booked. This means it has never been so well attended. All other information on VIEW as well as the forthcoming MUNICH FABRIC START can be found online at: and www.munichfabricstart. com. The next VIEW Premium Selection to kick off the 16/17 Autumn.Winter season will be held at Munich’s MVG Museum on 14 and 15 July 2015.