Pre and post show reports

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VIEW PREMIUM SELECTION - SEASON'S OPENER FOR EXCLUSIVE FABRIC COMPENTENCE AT THE TRADE FAIR LOCATION MUNICH

Continuity and stability plus simultaneous growth are the strategic cornerstones of MUNICH FABRIC START. This corporate philosophy will also impact the 2nd half of 2017 - reflected in future in the even higher inherent dynamism of existing trade fair formats as well as in new event formats.

The season opener will as usual be VIEW Premium Selection held in Munich from 17 to 18 July this time.

'We have deliberately opted for the later date in summer assuming the responsibility and showing the sensibility expected from us to also allow designers and buyers to plan their information gathering smoothly and optimally this season. Bringing Milano Unica in Italy forward has caused an overlap in the trade fair calendar that must and cannot be at the expense of a whole industry.'
Wolfgang Klinder, Managing Director MUNICH FABRIC START

With some 300 collections for Autumn.Winter 18/19 whose concepts are already highly elaborated at this stage, VIEW Premium Selection has already provided a first assured outlook on coming trends as the Preview Textile Fair for 10 years now.

By leading international supplier's accounts, powerful fabric looks with a strong character are in the focus of ever more diversified trends — in the lead are velvet and cord in all conceivable versions, weight ranges and finishes

Concurrently with VIEW additional exclusive fabric collections will be presented at Munich Showrooms. This initiative is a response to the great demand for, and importance of, information at this early point in time; and is further proof that Munich is the right place for this trade fair and VIEW is the right date for optimum process control within the creative and manufacturing phase.

'With VIEW and MUNICH FABRIC START we are in the fortunate position to offer continuity in collection planning and production that is without par. We will leverage this strength even more intensely in future. Munich has all it takes to do that. We will continue building on this locational advantage. This will already become clearly visible at the next MUNICH FABRIC START.'
Sebastian Klinder, Managing Director MUNICH FABRIC START

The compelling nature of this strategic trade fair format is also confirmed by the addition of 20 new exhibitors from Germany and abroad yet again. They extend the quality ranges of VIEW FABRICS and VIEW ADDITIONALS to include market leaders from Germany, Austria, Switzerland, France, Italy, England, Turkey and Japan.

Not even two months later MUNICH FABRIC START will be presented from 5 to 7 September in its customary dimension boasting in excess of 1,700 completed and finalised collections for Fabrics and Additionals exhibited by over 1,000 suppliers at the MOC as well as at the ZENITH premises with BLUEZONE, CATALYZER and KEYHOUSE. Held in parallel for the first time will be the MUNICH APPAREL SOURCE Fair focusing on the themes Manufacturing and Sourcing at the nearby MTC.

'The sense of entitlement in the complex and logistically elaborate manufacturing and sourcing workflows in the textile and fashion sectors strongly call for two complementary and synched events such as MUNICH FABRIC START as one of the most successful trade fairs for Fabrics and Additionals and as the new MUNICH APPAREL SOURCE specialised in Manufacturing and Sourcing.'
Wolfgang Klinder, Managing Director MUNICH FABRIC START

With this corporate policy of tailor-made and synergy-focused trade fair formats

> VIEW as Preview Textile Fair with initial well-founded and trendsetting collection statements,

> MUNICH FABRIC START as one of the world's biggest trade fairs for Fabrics and Additionals with BLUEZONE, one of the most important international denim shows and

> the premiere of MUNICH APPAREL SOURCE with approx. 200 multi-national producer companies presenting their production spectrum, process solutions and services, MUNICH FABRIC START Exhibitions GmbH positions itself with renewed strength on the international trade fair landscape.

VIEW Premium Selection kicks off the season with over 300 international collections

Preview Textile Fair with Strong Innovative and Trendsetting Portfolio for Spring.Summer 18

More than 300 collections of leading international fabrics and additionals suppliers will be providing the first well-founded insights into the textile trends for the Spring.Summer 18 season at VIEW. At this early point in time the powerful portfolio comprising more and more finalised collections will await the leading creative teams of the national and international brands and designers expected in Munich.

What started as an exclusive preview event 8 years ago, has now developed into a well-established trade fair format with international appeal. As the Preview Textile Fair of MUNICH FABRIC START, VIEW provides the information and assurance for planning that has become so crucial for this business at an early date thereby reacting immediately to market needs. 

Among the wide range of collections on display there will also be 22 international vendors exhibiting at VIEW for the first time. Furthermore, there will be an Asian selection with 14 vendors presenting their developments at VIEW Gallery for the first time. These complement the portfolio of renowned suppliers from Germany, Austria. Switzerland, France, England, Turkey, Japan and the big group of Italian vendors.

The demand for a qualitative and quantitative optimisation of both the VIEW FABRICS segments for fabrics and of the VIEW ADDITIONALS segment with findings and accessories is therefore fulfilled. The VIEW DENIM & SPORTSWEAR area already extended for the last event as well as the DESIGN STUDIOS for exclusive prints and pattern designs will also be given added weighting.

Both the dates of VIEW and the competent content of this trade fair format set to fulfil highest quality needs were fully confirmed by the industry in a recent study.

"We start producing the collection in June and finalise it now in September. This is why the offer of an early event in the form of VIEW and a principal trade fair in early September is simply ideal. At VIEW we select the basic materials, which are then tested as prototypes over the following weeks. Once the fabrics live up to our quality requirements we talk about the specific colours, references and patterns with the suppliers at MUNICH FABRIC START. An additional asset of this trade fair is the perfect organisation as well as the unique atmosphere."
Alejandro Miralles Giro, Hugo Boss

"The trade fair is just superbly timed for entering into dialogue with new customers. The dates are perfectly scheduled for doing that. Now we can use the decisive weeks until the trade fairs in September to develop the collection further in line with the ideas and themes our customers give us in our conversations." Oreste Brignolo, E. Miroglio

The consistently positive feedback from both vendors and visitors alike unconditionally confirms the location as well as the scheduling of the trade fair. Munich is predestined as a destination for early and exclusive information since further high-end collections are showcased at the Munich showrooms in parallel with VIEW.

Autumn.Winter 17/18 VIEW PRE-TRENDS SPRING.SUMMER 18
TRANSFORM is the heading for the 18 Spring/Summer season. It is synonymous with the fundamental changes within the textile market that are both of a physical nature in the form of a new materiality, and of a spiritual one with new mindsets and strategic approaches. The principle of classic seasonal thinking is on trial. This results in extreme multi-dimensionality and individuality with novel and unconventional marketing tools that make classic distribution models null and void.

Due to this "textile revolution" it does not come as a surprise that things are increasingly calming down at least in colour terms. This finds its expression in diverse off-white tones as well as natural, pale brown and green nuances, complemented by fragile pastel greys. The fabric range for Spring/Summer 18 is dominated by a new naturalness with "built-in" functionality and high-tech features. The tactile profile of fabrics is sharpened by more rustic surfaces, alongside perceivable textures and 3D techniques. Materials focus on linen, ramie, silk, viscose and cotton with an earthy touch. The mix with synthetics makes for extra stability while reducing weight at the same time.

A first impression of materials, colour ranges and styling impulses comes care of the Trendforum of VIEW Premium Selection with highlights staged in the foyer.

Many of the collections exhibited at VIEW increasingly live up to the demands made on a fully finished and in-depth product range, which is supplemented and finalised up until MUNICH FABRIC START. From 31 January to 2 February 2017 more than 1,000 suppliers will be showcasing in excess of 1,700 collections at the MOC and on the Zenith premises. Autumn.Winter 16/17 MUNICH FABRIC START with more than 1000 suppliers for the first time With VIEW to kick off the Spring.Summer 18 season and to conclude 2016 MUNICH FABRIC START Exhibitions GmbH can look back on one of the most successful years in its 20-year history.

For the first time the number of exhibitors at MUNICH FABRIC START exceeded the 1,000 mark. The total number of collections on display came to over 1,700. The exhibition area was extended to include two new halls: KEYHOUSE as an Innovations and Creative Centre and CATALYZER as an extension to BLUEZONE in response to the rising demand. The content and format of VIEW as a Preview Textile Fair were both confirmed and strengthened.

"By sharpening the profile of MUNICH FABRIC START and VIEW we have created two future-proof and dynamic trade fair formats. This is evidenced by a clear rise in the length of time visitors spend at the fair - which, in turn - testifies to our suppliers' competence and the carefully selected portfolio for each segment. Last not least, this also confirms the right scheduling of the trade fair - and especially so in the combination of VIEW and MUNICH FABRIC START."
Wolfgang Klinder, Managing Director MUNICH FABRIC START

VIEW PREMIUM SELECTION - STRONG RANGES, UNQUALIFIED APPROVAL.

VIEW Premium Selection is a firm fixture, being the first of all international fabric trade fairs. Now in its 16th edition VIEW kicked off on a dynamic and progressive note and closed with a slight increase in visitors on Wednesday evening. Renowned buyers and designers of powerhouse brands and trend labels from the women's and men's segment as well as from denim and sportswear were impressed by the over 300 collections here, some of which were already very far developed and therefore high-impact at this early date.   

The leading creative teams of all German ready-to-wear manufacturers as well as famous brands and designers were on site. Attending from neighbouring countries were Alexander McQueen, Calvin Klein, Tommy Hilfiger, Akris, Daks and Norse Project, to name but a few.

"We are pleased with the growing interest taken by international visitors as well as with another positive trend in visitor attendance. The quality of vendors as well as the focused content of the first collections are a clear statement for continuity and additional development potential. This evidently strengthens the early dates of VIEW as a Season Opener. This means, with MUNICH FABRIC START to be held in a few weeks’ time, we are offering the industry a holistic trade fair profile at the optimum point in time." 

Sebastian Klinder, Managing Director MUNICH FABRIC START 


VIEW Premium Selection has long ceased to be an information-only trade fair. The portfolio of many, already far advanced collections is growing season on season. More and more of the international designers and buyers travelling to Munich capitalise on the wide ranges and thoroughly researched information on the initial material and colour trends so as to already crystallise the core statement of their collections at the beginning of the season.  

"With its selected portfolio VIEW Premium Selection is the decisive initial information platform for designers and buyers – also making it the trendsetting format for sound and strong-selling collection design. Furthermore, the direct and important exchange between fabric vendors, RTW manufacturers and designers here ensures a high degree of certainty for final portfolio development for the 17/18 season." 

Wolfgang Klinder, Managing Director MUNICH FABRIC START 

 

THE MOST IMPORTANT TRENDS AT A GLANCE 

Materials with raised surfaces as super-soft wool types generated a great deal of interest. Also attracting a lot of attention were the sophisticated jerseys with a heavier feel for winter - some of them with standard reverse sides, others with printed or multi-coloured effects. All-important were the discussions revolving around sustainability, which serves for storytelling and clearly adds value to the fabrics and, hence, to the garments. In addition to this, there is a demand for more function in the form of technical material support - subtly integrated but strongly communicated and never as a technical element that determines the looks - at least not in the fashion segment. The innovative themes for winter include 3D technologies for texture and print.  


Find the first fabric highlights of the new season in our VIEW Fabric Report enclosed.  

 

» VIEW FABRIC REPORT

 

 All of these tendencies and directions will be deepened and complemented over the next few weeks and partially even be updated and finalised in line with permanently changing market requirements.  

 

MUNICH FABRIC START from 30 August to 1 September 2016 will see for the first time in excess of 1,000 international suppliers exhibiting at the MOC premises. In over 1,600 collections they will present their 17/18 Autumn/Winter items for Woman, Man, Denim and Sportswear on total exhibition space of over 42,500 square metres in seven halls and segmented areas. 

VIEW PREMIUM SELECTiON - DYNAMIC KICK-OFF FOR THE AUTUMN.WINTER 17/18 SEASON

The Preview Textile Fair by MUNICH FABRIC START offers a powerful portfolio of innovative fabrics and additionals as well as information on current trends. 

With over 300 pre-collections for autumn.winter 17/18, the VIEW Premium Selection on 5 and 6 July 2016 will be setting a strong signal for the industry at an early date.

This occasion in Munich will feature top international weaving mills and accessory manufacturers showcasing their latest developments in fabrics and additionals. The designers and buyers of strong global market players can expect to see a high-quality trendsetting portfolio of over 300 international collections.  

It will be a specially tailored start, covering the entire bandwidth of segments shown here: VIEW FABRICS for fabrics, VIEW ADDITIONALS for additionals and accessories, VIEW DENIM & SPORTSWEAR and VIEW DESIGN STUDIOS for individual print and pattern designs - a representative range, warranting a reliable first impression of trendsetting insights into the new season. 

Several collections will be represented at VIEW for the first time: BENDINI, MIROGLIO, ELYAF and AGENTUR KAREN GERKE in the VIEW FABRICS segment, KNOPF & KNOPF in VIEW ADDITIONALS and EUROPA and TUSA DENIM in VIEW DENIM & SPORTSWEAR. 

 

This will be an extension of the existing portfolio which already comprises well-known, prestigious suppliers from Germany, Austria, Switzerland, France, UK, Turkey and Japan as well as a strong presence of Italian collections. 

These newcomers will increase the share of international companies even further, underlining the high quality standard of this early information platform. 


» VIEW BRAND LIST AUTUMN.WINTER 17/18


"The strong position of VIEW as a kick-off event for the season will underline its popularity among vendors. This is also reflected in the number of well reputed international companies joining in for the first time. Another robust feature will be the excellent quality of brands that have registered in advance, wanting to be ahead of others at this early stage in terms of comprehensive and in-depth information. VIEW clearly offers an ideal forum for a creative, constructive exchange at each of the various stages." 

Sebastian Klinder, Managing Director MUNICH FABRIC START 



VIEW PRE-TRENDS AUTUMN.WINTER 17/18

The trends for autumn.winter 17/18 add up to an intensely exciting line-up where craftsmanship combines with high tech, and the artificial with sportiness. There has been a significant change in design and style, with alternating variations of retro and melancholy, earthy jacquards, gleaming velvets, graphic velvets and floral designs. Another focus will be on progressively classic patterns with textured surfaces. One area that is particularly favoured by suppliers combines transparency and lace on felt. Jacquards and high-quality twills can be seen in subtly subdued colour harmonies.  

Even at this early stage we can clearly see the emergence of various series featuring sporty, colourfully dynamic materials with a touch of nature, while also combining craftsmanship and functionality in inspiring hybrid fabrics. The multifaceted, imaginative hype surrounding denims and sportswear is continuing. There will be a special emphasis on sleek sartorial denims, indigo cord and plain twills. A consistent effect can be seen in new developments with functional finishes and handwoven prototypes that are full of character. 

 

WGSN - THE VISION A/W 17/18: THE GREAT RESET 

Tuesday, 5 July 2016 | 11.00 AM & 15.00 PM | VIEW GALLERY

An exclusive outlook of currents and trends in the new season will be provided by WGSN as leading international trend forecasters and official trend partner of MUNICH FABRIC START. In addition, Kim Mannino, Head of WGSN Live, and her team will be available for one-to-one chats and are happy to provide information. 


» FURTHER DETAILS & REGISTRATION


PREVIEW - MUNICH FABRIC START NOW WITH OVER 1,000 VENDORS

MUNICH FABRIC START will be held from 30 August to 1 September 2016, featuring a finalised general spectrum of over 1,600 collections. For the first time, at this 41st event, over 1,000 suppliers will be present, with a portfolio of fabrics and accessories, covering an even larger area, now expanded to include two further halls. MUNICH FABRIC START and BLUEZONE will again provide ideal conditions for an international launch into the Autumn.Winter 17/18 season. 

A premiere will be celebrated with the opening of the KEYHOUSE (Hall 5) - an innovative, creative forum for state-of-the-art technology, innovative fabric developments, products and solutions as well as sustainable, forward-looking ideas and macro trends.  

Also, visitors can expect a reorganised BLUEZONE on 30 and 31 August 2016, now expanded to two halls (Halls 6 & 7). The CATALYZER will feature selected denim brands showcasing their latest developments in heritage blue prints and sustainability.

Further details on the new features at MUNICH FABRIC START and BLUEZONE will follow shortly.

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