View in Browser | Deutsche Version | December 2017
VIEW Premium Selection – Strong Network with Rising Value Added
More suppliers, increased exhibition space along with a continual rise in length of stay from high-quality visitors from home and abroad. This is the verdict of VIEW Premium Selection in Munich from 5 to 6 December 2017.

The current edition of VIEW has once again confirmed its position as the leading Preview Textile Fair. This is underlined, not only by the numerous newcomers in the various product areas of women's and men's wear and denim but also by the creation of further presentation space in the Gallery of the MVG Museum as well as the additional use of the workshops for selected denim and sportswear suppliers.

In particular, the strong, broad international collection portfolio from leading textile agencies made for a concentrated working atmosphere and a very positive mood over both days of the event.

'This is more than a satisfactory result. We are particularly delighted at the rise once again in length of stay from the ever more numerous regular visitors. This means VIEW has achieved its aim of becoming an early, professional and stable community platform with continuing growth potential.'
Wolfgang Klinder, Managing Director at MUNICH FABRIC START

As many as four major renowned textile agencies presented their portfolio at the Preview Textile Fair at MUNICH FABRIC START for the first time. Alongside the textile agencies Max Müller, Thomas Geiger and Püttmann, Tex-Research also exhibited at VIEW for the first time.

'We are very satisfied with the coordination and organisation of the trade fair. The mood at VIEW and the setting of the show suit us and our fashion range. We have been able to welcome to the stand all our customers who attended the event. In July we will once again be represented at VIEW with as many suppliers as possible to facilitate this relaxed and intense work in Munich.'
Thomas Püttmann, Püttmann Textilagentur

'The prime reason for the move from Goldberg Studios to the MVG Museum is to make it easier for our customers. No shuttles, no location change and therefore no time wasting. Customer reaction was therefore very, very positive. Our suppliers were able to take away only positives from the new location. Obviously, we will be participating at the next VIEW.'
Thomas Nick Müller, Max Müller Textilagentur
In parallel to the increased numbers of Pre-Collections suppliers, the portfolio of quality collections in the VIEW FABRICS and VIEW ADDITIONALS segments rose from approx. 300 to a total of over 360.

The combination of MUNICH FABRIC START with the BLUEZONE and VIEW Premium Selection gives rise to optimum synchronisation for the greatest possible planning security for collection design. Especially since the early ranges of fabrics and additionals are already well developed with strong, consolidated messages. To supplement this, numerous collections were broadened with topical and concentrated delivery themes for immediate ranges and/or Winter 18/19.

'For us the trade fair was very successful. Our customers are increasingly taking to this early date – and not just those from the region. Here it is not just about discussing new developments as is often the case at early events. This is also where we already see the first doubled goods. Furthermore, the new denim area with its connection to the workshops is very successful. The layout with short distances is perfectly designed. We feel very at home in this setting.'
Denis Purvis, Tejidos Royo

'In addition to an initial selection from our summer range we also still feature selections from the winter collection. For Pronto Moda or for winter capsule collections. Overall, it is fair to say the strict division into seasons now only has limited validity.'
Michele Cappio, Cappio Tessuti

'For some manufacturers the date of VIEW is ideal. The men's wear segment, in particular, already kicks off here with concrete concepts while in women's wear it is primarily the high-quality lines that are pushing ahead. We even already saw doubled goods. Here in Munich work proceeds at varying rhythms. Flexibility is required. Furthermore, we also use VIEW primarily as a platform to sound out the market. For us it is not about presenting a finished collection. In any case, the high quality of visitors says a great deal about this trade fair.'
Frank Weber, Velcorex
The latest VIEW has shown that a clearly defined format and a high degree of identification are considerable stabilisers for a growing and functioning community that generates a high level of efficiency.

'With the individual approach to VIEW Premium Selection and the ensuing final range at MUNICH FABRIC START it has been possible to create a wholistic trade fair profile that boasts sufficient flexibility. This puts us in a position to be able to react to market developments, support pioneering processes with the segments and create sustainable innovations and impulses.'
Sebastian Klinder, Managing Director at MUNICH FABRIC START

Summer will be colourful, textures will be animated and prints imaginative and striking.
In the enclosed VIEW Fabric Report we have compiled for you the Fabric Highlights for the new season.


The next MUNICH FABRIC START will already be held at the end of January, from 30 January to 1 February 2018 – as one of the largest trade fairs for fabrics, additionals as well as denim and sportswear. Over 1,200 suppliers will be showcasing over 2,000 collections here for Spring.Summer 19.

30 January 2018 | 9.30 am to 6.30 pm
31 January 2018 | 9.30 am to 6.30 pm
01 February 2018 | 9.30 am to 4.00 pm
30 January 2018 | 9.30 am to 6.30 pm
31 January 2018 | 9.30 am to 6.30 pm

High-resolution visuals can be downloaded at the


Isabel Rosenberger
Phone: +49(089-45224740)

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