Pre and post show reports

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VIEW Premium selection presents a powerful line-up of internationally renowned suppliers

With the Preview Textile Fair MUNICH FABRIC START will kick off the 19/20 Autumn.Winter season. Comprising over 360 collections the portfolio presents a powerful line-up of internationally renowned suppliers in Munich at this very early point in time. Vendors include some new exhibitors like Teapel, Furpile Idea from Spain and Nayla alongside well-established brands like UCO Raymond and Europa SAS that enhance the specifically designed Denim & Sportswear Area of VIEW.

Max Müller Textilagentur, Tex Research, TTG Thomas Geiger as well as Püttmann Textilagentur with its international portfolio have been represented at VIEW for the second time now, adding to the already wide and varied range of collections.

These suppliers already confirmed their participation in the 2018 July event at their debut in December 2017. Thomas Nick Müller said: ‘Needless to say, we will take part in the next VIEW again.'

This means that VIEW can once again count on optimum occupation of exhibition space. At the beginning of the season Munich expects the customary structure of medium to high-end segments and the Who's Who of the fashion industry.

'It's a good feeling to seamlessly follow on from the success of the best VIEW since its inception. More vendors, fully booked exhibition space and the increasing length of stay of influential designers, product managers and buyers from Germany and abroad are all stable and reliable factors.'
Sebastian Klinder, Managing Director MUNICH FABRIC START

So VIEW demonstrates once again that a clearly defined format and the highest degree of identification are crucial stabilisers for a growing and operational community that generates a high degree of efficiency.

Early September will already see the next MUNICH FABRIC START take place from 4 to 6 September 2018. With an exciting and – always – dynamically interactive KEYHOUSE. With BLUEZONE as one of the world's leading denim shows. With the comprehensive portfolio at the MOC as one of the biggest line-ups for fabrics and Additionals worldwide.


More suppliers, increased exhibition space along with a continual rise in length of stay from high-quality visitors from home and abroad. This is the verdict of VIEW Premium Selection in Munich from 5 to 6 December 2017.

The current edition of VIEW has once again confirmed its position as the leading Preview Textile Fair. This is underlined, not only by the numerous newcomers in the various product areas of women's and men's wear and denim but also by the creation of further presentation space in the Gallery of the MVG Museum as well as the additional use of the workshops for selected denim and sportswear suppliers.

In particular, the strong, broad international collection portfolio from leading textile agencies made for a concentrated working atmosphere and a very positive mood over both days of the event.

'This is more than a satisfactory result. We are particularly delighted at the rise once again in length of stay from the ever more numerous regular visitors. This means VIEW has achieved its aim of becoming an early, professional and stable community platform with continuing growth potential.'
Wolfgang Klinder, Managing Director at MUNICH FABRIC START

As many as four major renowned textile agencies presented their portfolio at the Preview Textile Fair at MUNICH FABRIC START for the first time. Alongside the textile agencies Max Müller, Thomas Geiger and Püttmann, Tex-Research also exhibited at VIEW for the first time.

'We are very satisfied with the coordination and organisation of the trade fair. The mood at VIEW and the setting of the show suit us and our fashion range. We have been able to welcome to the stand all our customers who attended the event. In July we will once again be represented at VIEW with as many suppliers as possible to facilitate this relaxed and intense work in Munich.'
Thomas Püttmann, Püttmann Textilagentur

'The prime reason for the move from Goldberg Studios to the MVG Museum is to make it easier for our customers. No shuttles, no location change and therefore no time wasting. Customer reaction was therefore very, very positive. Our suppliers were able to take away only positives from the new location. Obviously, we will be participating at the next VIEW.'
Thomas Nick Müller, Max Müller Textilagentur

In parallel to the increased numbers of Pre-Collections suppliers, the portfolio of quality collections in the VIEW FABRICS and VIEW ADDITIONALS segments rose from approx. 300 to a total of over 360.

The combination of MUNICH FABRIC START with the BLUEZONE and VIEW Premium Selection gives rise to optimum synchronisation for the greatest possible planning security for collection design. Especially since the early ranges of fabrics and additionals are already well developed with strong, consolidated messages. To supplement this, numerous collections were broadened with topical and concentrated delivery themes for immediate ranges and/or Winter 18/19.

'For us the trade fair was very successful. Our customers are increasingly taking to this early date – and not just those from the region. Here it is not just about discussing new developments as is often the case at early events. This is also where we already see the first doubled goods. Furthermore, the new denim area with its connection to the workshops is very successful. The layout with short distances is perfectly designed. We feel very at home in this setting.'
Denis Purvis, Tejidos Royo

'In addition to an initial selection from our summer range we also still feature selections from the winter collection. For Pronto Moda or for winter capsule collections. Overall, it is fair to say the strict division into seasons now only has limited validity.'
Michele Cappio, Cappio Tessuti

'For some manufacturers the date of VIEW is ideal. The men's wear segment, in particular, already kicks off here with concrete concepts while in women's wear it is primarily the high-quality lines that are pushing ahead. We even already saw doubled goods. Here in Munich work proceeds at varying rhythms. Flexibility is required. Furthermore, we also use VIEW primarily as a platform to sound out the market. For us it is not about presenting a finished collection. In any case, the high quality of visitors says a great deal about this trade fair.'
Frank Weber, Velcorex

The latest VIEW has shown that a clearly defined format and a high degree of identification are considerable stabilisers for a growing and functioning community that generates a high level of efficiency.

'With the individual approach to VIEW Premium Selection and the ensuing final range at MUNICH FABRIC START it has been possible to create a wholistic trade fair profile that boasts sufficient flexibility. This puts us in a position to be able to react to market developments, support pioneering processes with the segments and create sustainable innovations and impulses.'
Sebastian Klinder, Managing Director at MUNICH FABRIC START


VIEW Premium Selection is presenting itself in its new and therefore strongest line-up. As many as four renowned major textile agencies will be showcasing their portfolio for the first time at the Preview Textile Fair at MUNICH FABRIC START. Alongside the textile agencies Max Müller, Thomas Geiger and Püttmann, for the first time now Tex-Research is also to be featured at VIEW.

This comprehensive, international portfolio of renowned suppliers brings the line-up of pre-collections which until now numbered approx. 300 to over 360 in the VIEW FABRICS and VIEW ADDITIONALS segments featuring exhibiting companies from Germany, Austria, Switzerland, France, England, Turkey, Japan and Italy.

'We cannot have wished for a better start to the new season. This strong and most comprehensive line-up since the beginning of VIEW is a clear response to all the recent discussions about dates and location.'
Wolfgang Klinder, Managing Director MUNICH FABRIC START

Also in terms of area this 19th edition of VIEW is the largest event since its premiere in 2008. For instance, the Max Müller Textile Agency, TTG and Tex-Research will be showcasing their 2019 summer season collections on the especially redesigned and thus newly integrated VIEW GALLERY exhibition space.

Providing an initial outlook on the current developments is the Denim+Sportswear area. Pioneering product innovations will be presented here by suppliers of buttons, ribbons, decorative trims, fasteners, linings, lace, embroidery, inserts and labels. Exclusive prints and pattern are offered by the trend and styling offices at DESIGN STUDIOS.

'Both in quantitative and qualitative terms we will see one of the most innovative editions of VIEW and therefore one that is pioneering for the sector. This is promised both by the exclusively upgraded portfolio of suppliers and the increasing quality level of visitors from Germany and abroad.'
Sebastian Klinder, Managing Director MUNICH FABRIC START

MUNICH FABRIC START provides the complete seasonal overview of new innovations and highlights already running from 30 January to 1 February 2018 and featuring over 1,800 collections from over 1,000 suppliers.

Combining MUNICH FABRIC START with BLUEZONE and VIEW Premium Selection means optimum synchronisation for the highest degree of collection planning reliability. Especially since the early fabric and findings ranges are already well developed and statements properly firmed up. This format of two complementary trade fair formats means MUNICH FABRIC START boasts a strong performance package attuned to the demands of a textile and fashion market facing ever new challenges.

The most successful VIEW Premium Selection with a strong second day. Expectations far exceeded.

With a very well planned, strong portfolio of international suppliers VIEW Premium Selection Autumn.Winter 18/19 running last Monday and Tuesday ended once again on a visitor plus. Right from the start of the 1st day of the trade fair visitor footfall was high then continuing in the relaxed and both intense working atmosphere at a constant high through to late afternoon on the final day on Tuesday.

This means VIEW Premium Selection held from 17 to 18 July 2017 exceeded the expectations of both suppliers and organisers who, due to the rescheduling, looked with anticipation at how the date was met on the market. A rise in visitors of a further 3% at the close of the trade fair confirms the importance of VIEW as a qualitative, international preview event in Munich.

'We are delighted to be able to look back on such a positive result at VIEW, especially in the face of the recent rescheduling within the international trade fair landscape. The great number of visitors, especially the increase on the 2nd day of the trade fair, once again confirms that with this kick-off in Munich we continue to occupy a strong position that is acknowledged both by exhibitors and visitors alike.'

Wolfgang Klinder, Managing Director MUNICH FABRIC START

The around 300 highly developed, self-contained collection ranges boasting great innovation and novelty featured at the latest edition of VIEW once again sent out a clear statement about the high quality level that offers designers, product managers and buyers optimum collection planning.

'To me this is definitely my favourite trade fair,' said Karin Veit, Manager of Design & Product Development at Marc Cain.

Adding to this Marc Schmid, Head of Purchase at Marc Cain, said 'We have been visitors to VIEW since the 1st event at MVG. For us this is a perfect event. A thank you to the trade fair organisers! The collections have now been further perfected. The format allows us to carry out swift and intense work. This is also reflected in the presence of the entire 14-person team throughout the entire two days. Between now and MUNICH FABRIC START we will be working on concepts so we can conclude deals at the start of September.'

VIEW as an early and selective event and MUNICH FABRIC START as one of the world's largest fabric fairs for womenswear, menswear, denim & sportswear and additionals have become firm fixtures that accompany and support the market in a dynamic ad practice-oriented way.

'With the chronological and systematic sequencing offered by VIEW and MUNICH FABRIC START in the creative processes for almost 10 years now we have boasted a unique performance package that caters closely to the demands of the textile and fashion markets and its ever changing needs. '

Sebastian Klinder, Managing Director MUNICH FABRIC START

The time spent at the fair by national and international visitors at VIEW is continually rising. For instance, more and more companies and brands use both days in full to view collections and hold in-depth discussions. This is particularly confirmed by the aforementioned rise in visitor numbers on the 2nd day of the trade fair.

Regular visitors included strong, internationally-oriented firms like Tommy Hilfiger and Calvin Klein. Although already in preparation for Düsseldorf Fashion Week, the majority of key German ready-to-wear names, representatives of renowned brands and designers were welcomed to VIEW in Munich. The guest list also included Akris, Charles Vögele, the Holy Fashion Group as well as Strellson from Switzerland. Attending from neighbouring Austria were: Airfield, Geiger, Schneiders and Sportalm.

What is clearly noticeable is the increased complexity seen in the development of the showcased collections. Over the next few weeks existing ranges will be supplemented and finalised. The impulses and ideas springing from the intense discussions will be picked up on and further developed. This democratic method of working makes it possible to cater very precisely to the needs and requirements of the market. The result of the finely tuned collections guarantees fabrics producers and suppliers a high degree of reliability in the production and development processes. This considerably strengthens the sales arguments of ready-to-wear firms.

From this visitor line-up some representative comments

'We are always very happy to come to VIEW. It is centrally located and simply does not have that typical trade-fair feel. We particularly appreciate the family atmosphere and the somewhat different mood as a result. VIEW in July is particularly key to us. Milano Unica is for us a supplementary event and much less competition. We come to Munich to gather inspiration. Straight after Munich Fabric Start we then normally order for the new collection. This season we may manage that even before the main fair in September. '

Sandra Stadler, Head of Creative Management Hugo Menswear

'We attend VIEW to gather inspiration, collect ideas and lay down first trends that we will approach in a more targeted fashion later on at Munich Fabric Start.'

Katrin Schnare, Senior Designer Rich & Royal

'VIEW Munich for us is more than just a source of inspiration. It gives us a concrete working basis for the new collection. The scheduling for us is ideal.'

Sina Steidinger, Head of Design, Rosner

'The collection statements were surprisingly specific at this stage. This gives us the opportunity to already now develop relatively specific stories so that we can concentrate on complementary themes at Munich Fabric Start. Due to our special product focus we would like to see the organics theme already being featured in a more visible way. In direct discussions with the exhibitors we are seeing a great willingness to develop organic fabrics or sustainable processes. Since demand is growing overall, confirmed to us in our discussions, we see this development very positively.'

Barbara Giesen, Purchasing at Hess Natur

'Fostering contacts and holding intense discussions in this setting is ideal. For us as a young company suppliers' willingness to collaborate is very important, also the ability to leverage smaller supply quantities. View offers us the space to set the points and discuss individual concepts.'

Thorsten Bulander, SAAT

'We run a tight programme with our suppliers at View. We take a very targeted approach. View gives us the opportunity. We enjoy the unique atmosphere and like to take advantage of the first-class service here. Both support us in our efficient method of working.'

Philipp Walendy, Product Manager Alberto

TRENDS AUTUMN. WINTER 18/19 Wool is the dominant material for the Autumn.Winter 18/19 season. From grainy and crepe-like to classic in style or fluffy with a long pile. Colour-intense and experimental with Lurex effects, yarn thickening and/or contrasting textures, tweed dominates the coloured weaves of the season. Chanel style is ever present. Combined with shepherd's plaid, Glenchecks, herringbone and blends as well as in two-colour and multicolour.

Lurex sets decent accents, sometimes discreet and partial, sometimes as allover checks with laminated velvet qualities. For the more classical and reserved there is also cord in a variety of rib sizes. Already in high demand in Italy is flowing viscose without a spandex admixture for a casual and comfortable look that again prefers a looser, more self-evident look.

Prints are brilliant and omnipresent – in distorted geometrics, in lavish florals. The flock print mix on devoré or tulle is extremely decorative. Overall, the fabrics show a preference for animated surfaces, more texture again as well as for the handcrafted. And for a winter quite surprising: in 18/19 there will also be a great preference for intense and cheerful colours both for prints and for the strongly represented colour weaves.

VIEW FABRIC NEWS AUTUMN.WINTER 18/19 The new season already now promises many highlights (and some quite progressive ones) that are still to be finalised and drawn upon in the coming weeks.

In the VIEW Fabric Report attached we have put together for you the fabric highlights of the new season.

At MUNICH FABRIC START from 5/9 to 7/9/2017 over 1,000 suppliers will once again be presenting over 1,700 finalised collections for Autumn.Winter 18/19 at the MOC and on the ZENITH premises. Even with its increased floor space due to the new halls opening in autumn the fair is once again fully booked.

In parallel with MUNICH FABRIC START the new MUNICH APPAREL SOURCE Fair will make its debut in the nearby MTC. For further details as well as current news on VIEW Premium Selection please go to our own website: