Pre and post show reports

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VIEW Premium Selection – the Special Preview Textile Fair. Exclusive, Innovative, Visionary, Emotional

10 years of VIEW Premium Selection. This means an “industry offensive” that has grown successfully over 10 years and 20 seasons, and a meeting fixture for the fashion sector to kick off the season. Initiated in 2008, VIEW has offered a premium portfolio of international weaving mills and findings manufacturers at an early date ever since – all in a special setting with optimum business services.

Over the course of this decade VIEW – as one of the most important preview trade fairs – has developed its own identity with its reliable continuity:

Based on these values VIEW Premium Selection dhas developed into the perfect communications platform for networking, in-depth dialogue and professional, efficient working. And what’s more: into a high-energy community that benefits from the positive atmosphere, mood and venue and gives priority to quality, innovation and all things special at the same time.

‘The individual touch of VIEW, the personal, sometimes family-like encounters, the warm welcome for guests are part and parcel of our DNA. All of these factors provide the perfect framework for successful business for all parties involved and act as the much-needed emotional counterpart to our often detached, digital world.’
Wolfgang Klinder, Managing Director MUNICH FABRIC START


From 4 to 5 December 2018 selected, internationally successful fabrics and additionals suppliers will exhibit to the tune of 400 collections for Spring.Summer 20. Supplementing the summery preview programmes will be numerous collections with short-tem delivery dates and for moda pronto and/or Winter 19/20. With this broad-based range VIEW responds to the trend toward continuous collection development beyond classic seasons.

‘With VIEW we have succeeded in launching a forward-looking concept with a strong Unique Selling Proposal at a very early stage. Embedded in the MUNICH FARBIC START and BLUEZONE scheduling it is clearly positioned both in terms of its strategy and content. And all of this is endorsed by the strong approval and support of the textile and fashion industry.’
Sebastian Klinder, Managing Director MUNICH FABRIC START


Due to this aspirational portfolio, which is already very dense for such an early date in the season, the increasingly international and renowned fashion brands come to Munich with ever bigger teams using the two trade fair days forassured planning of their collections. This applies to both the Woman, Man and Additionals segments and to Denim & Sportswear in their specifically designed area. Trend-setting design studios introduce visitors to the latest print and pattern developments for Spring.Summer 20. Information on the latest fabrics, colours and stylings for Spring.Summer 20 will come care of leading trend offices such as Peclers Paris, Laufer Fashion Consulting and The Trend Bunker. The latter will also offer exclusive trend seminars.



The new fashion themes are optimistic, bright and luminous in general. Rustic tones “mingle” with cheerful colours. All areas and facets of sustainability continue to dominate the ranges while re-oriented sportswear draws on street and workwear inspirations. Summer thrives on natural looks, linen, hemp, ramie and cotton. Prints preferably feature on fabrics with irregular surface textures. As always, the Trend Installation in the MVG foyer will provide topical, concrete examples of this.

Interest from potential new exhibitors is also high for the coming VIEW. Taking part in Munich for the first time will be Emil Jersey and the agency Fabian from Italy, Circleline Design Studio Limited from Great Britain, Paulo de Oliveira from Portugal as well as Fusion CPH from Denmark, to name but a few.

The entire assortment of collections on show at VIEW can be found at


Making its strongest appearance ever, VIEW Premium Selection last week presented over 400 collections for Autumn.Winter 19/20 from selected, international suppliers. It has become the favourite trade fair for the textile and fashion industries with high sympathy values and it confidently positions itself with its own DNA profile in a high-quality environment. After two continuously and very well attended days at the fair, VIEW closed on a clear 17% increase in visitors.

This is also impressively reflected in the concluding feedback from both visitors and exhibitors alike. VIEW's strategy and orientation as a platform for the industry, but above all WITH the industry, has been accepted, acknowledged and what’s more: it is really being lived out in real life.

'I especially appreciate the accomplished community feel of this trade fair, the real-life, face-to-face contact. You quickly get to the point and meet very innovative people. These are all criteria that convince me to come to Munich season after season.' Ferhat Kartal, Liebeskind

VIEW Premium Selection is increasingly becoming a driver for the industry. It offers the perfect communication platform for networking, in-depth discussions and professional and efficient work.

The atmosphere, spirit and venue are ideal and exude so much positive energy. The timing is perfect. Great for networking. The choice of vendors is definitely a success. Joseph Härle, Hugo Boss

Just as powerful as VIEW’s unique emotional nature is its quality range for the industry. Designers, buyers and product managers from influential and successful companies and brands love VIEW for its efficiency and intense atmosphere.

Short, concise, focused - that's VIEW for us. Therefore, it is synonymous with great efficiency and is extremely important. We are visiting with a men’s and women’s wear team. For men’s wear we are already starting new developments for the Autumn/Winter collections in May, which is why in some cases we are already collecting samples here at VIEW and initiating developments which we will finalise at MUNICH FABRIC START.
Thorsten Schmidt, Joop!

This trade fair with its early date is becoming more and more important. We need the samples, especially for the first collection in late September. This is why we are travelling to VIEW in Munich with a big team, so we can split up to cover the various themes. We very much appreciate the ambience and the ranges of the fair. After the collection handover in Berlin a few weeks earlier, VIEW is very much the mental kick-off for the new season.
Ulrich Schulte, Riani

Exhibitors at VIEW were more than satisfied with the numerous new additions in both women’s and men’s wear as well as in the specially designed area for denim vendors at the MVG workshops.

We had a sensational first day at the fair. Overall, VIEW has exceeded our expectations. For some time now, we have been observing how VIEW is gaining in importance, especially – but not only – for men’s wear. It has long since grown out of an initial discussion platform for early exploration into a proper trade fair where strategic decisions are taken.
Frank Weber, Velcorex

At VIEW browsing is becoming more and more concrete. Manufacturers have also prepared themselves for buyers’ needs with 80% to 90% of them exhibiting nearly finished collections here at VIEW now. The extra attraction here is that there is still some leeway and scope for targeted further developments and highlights.
Frank Engler, Agentur Frank Engler

The first day was packed for us. We have seen all key customers here. We even had to postpone some appointments to next week as in-house collection presentations since we were unable to cope with the sheer numbers. These early dates are becoming more and more important.
Thomas Nick Müller, Max Müller Textilagentur

After two busy days at the trade fair a very similar summary came from Thomas Püttmann who, like Max Müller, TTG and Tex-Research, presented his complete portfolio at the VIEW GALLERY for the second time now and who has already confirmed participation at VIEW Premium Selection from 4 to 5 December 2018.

The dates are perfect for us. Some of our customers have already closed deals at VIEW. Thanks to the arrangement with VIEW and the subsequent MUNICH FABRIC START we enjoy absolute planning security.
Thomas Püttmann, Püttmann Textilagentur

In the intense conversations and discussions at the stands, in the aisles but also over lunch or sundown drinks in the summery styled outdoor area, pricing and the drastic rise in exclusive developments were the most debated topics. Here, more than ever, suppliers are required to implement customer requirements quickly and creatively. This necessitates maintaining a permanent dialogue with many staff. The creative process of fabric selection and collection design is increasingly being finalised at MUNICH FABRIC START running from 4 to 6 September 2018.

The quantities ordered from fabric suppliers tend to be smaller and smaller. This requires keen calculations – and this was a view held unanimously among stakeholders. However, necessary price increases due to low margins are currently hard to assert on the market. On the one hand, there is far too much merchandise on the market and, on the other, there is enormous competitive pressure at the PoS regarding price and market share. However, this aspect was not able to dampen the positive mood at VIEW overall.

With VIEW we have succeeded in establishing a unique trade fair format that thrives on the commitment and emotional intelligence of all parties involved. As trade fair organisers we have offered these dates for ten years now as a perfect platform for a powerful community eager for discussion in a demanding and currently often stressful environment that calls for face-to-face exchange more than ever. Dates, location and ranges are consistent. Our visitors are convinced by the honest hospitality encountered here.
Sebastian Klinder, Managing Director MUNICH FABRIC START
Akris | Allude | Alexander McQueen – McQ | Baldessarini | BMW Group | Bogner | Brax | Calvin Klein | Comma | Escada | G-Star | Holy Fashion Group | Hugo Boss | Joop | Lagerfeld | Lala Berlin | Laurèl | Liebeskind | Loro Piana | MAC | Marc Cain | Napapijri | René Lezard | Riani | Schumacher | Set | Strellson | Strenesse | Tommy Hilfiger uvm

The big fashion theme dominating VIEW was wool and/or wool looks. There are innumerable innovative themes in this segment providing new impulses. Like in the area of coloured wovens with fascinating surfaces and effects due to a new take on stripes or checks, interwoven Lurex threads or randomly placed lower-count yarns. There is also an avid interest in fur and fake fur as further highlights – both in conjunction with technical surfaces and for the fancy-fashion segment. As a matter of principle, winter will be revived by the numerous neon and intense colours that work well with the prevailing dark tones and are already now meeting with a great deal of approval.

In the attached VIEW Fabric Report we have compiled the fabric highlights of the new season for you. » DOWNLOAD HERE «

The forthcoming MUNICH FABRIC START presents a wide portfolio of over 1,800 collections from more than 1,000 suppliers. A host of side events round off the inspirational and informative ranges for the textile and fashion industry, including such highlights as:

» LI EDELKOORT Exklusives Trend Seminar: ENLIGHTENMENT Fashion Trend Forecast Autumn.Winter 19/20 COLOURS Spring.Summer 2020 Full Forecast ACTIVEWEAR Spring.Summer 2020 Full Forecast 5 September from 10.00 am – 12.00 noon at the Atrium 1, MOC 05. September von 10.00 – 12.00 Uhr im Atrium 1, MOC

» PATTERNS X.O Conference on the Digitalisation of the Value Chain Upside Down: The Future of the Fashion Industry Out-of-the-box thinkers and movers and shakers from the industries will shed light on new perspectives for the digital future of a new era of fashion systems. 4 September from 10.00 am – 6.00 pm at the Atrium 1, MOC

» KEYHOUSE stages future fabrics, new technologies, bionomics and macro trends, such as the NextTex Innovations Showcase with vendors and innovators of circular systems, advanced manufacturing, biotech materials & textile interfaces or the FashNerd’s Wardrobe of the Future with exclusive, consumer-ready fashion-tech products and hands-on smart products.

» Denim Festival at the Blue Yard of the BLUEZONE presents a perfect mix of denim, heritage, blue prints, innovation and insiders, all in the form of a street festival.

» Denim Club by BLUEZONE as a meeting point for denim lectures, round tables and workshops on topics of relevance to the denim market.

ReSOURCE takes sustainability to the next level of evolution and follows on from the organicselection by bringing together authentic brands with relevant suppliers and stakeholders at the MOC.

VIEW Premium selection presents a powerful line-up of internationally renowned suppliers

With the Preview Textile Fair MUNICH FABRIC START will kick off the 19/20 Autumn.Winter season. Comprising over 360 collections the portfolio presents a powerful line-up of internationally renowned suppliers in Munich at this very early point in time. Vendors include some new exhibitors like Teapel, Furpile Idea from Spain and Nayla alongside well-established brands like UCO Raymond and Europa SAS that enhance the specifically designed Denim & Sportswear Area of VIEW.

Max Müller Textilagentur, Tex Research, TTG Thomas Geiger as well as Püttmann Textilagentur with its international portfolio have been represented at VIEW for the second time now, adding to the already wide and varied range of collections.

These suppliers already confirmed their participation in the 2018 July event at their debut in December 2017. Thomas Nick Müller said: ‘Needless to say, we will take part in the next VIEW again.'

This means that VIEW can once again count on optimum occupation of exhibition space. At the beginning of the season Munich expects the customary structure of medium to high-end segments and the Who's Who of the fashion industry.

'It's a good feeling to seamlessly follow on from the success of the best VIEW since its inception. More vendors, fully booked exhibition space and the increasing length of stay of influential designers, product managers and buyers from Germany and abroad are all stable and reliable factors.'
Sebastian Klinder, Managing Director MUNICH FABRIC START

So VIEW demonstrates once again that a clearly defined format and the highest degree of identification are crucial stabilisers for a growing and operational community that generates a high degree of efficiency.

Early September will already see the next MUNICH FABRIC START take place from 4 to 6 September 2018. With an exciting and – always – dynamically interactive KEYHOUSE. With BLUEZONE as one of the world's leading denim shows. With the comprehensive portfolio at the MOC as one of the biggest line-ups for fabrics and Additionals worldwide.


More suppliers, increased exhibition space along with a continual rise in length of stay from high-quality visitors from home and abroad. This is the verdict of VIEW Premium Selection in Munich from 5 to 6 December 2017.

The current edition of VIEW has once again confirmed its position as the leading Preview Textile Fair. This is underlined, not only by the numerous newcomers in the various product areas of women's and men's wear and denim but also by the creation of further presentation space in the Gallery of the MVG Museum as well as the additional use of the workshops for selected denim and sportswear suppliers.

In particular, the strong, broad international collection portfolio from leading textile agencies made for a concentrated working atmosphere and a very positive mood over both days of the event.

'This is more than a satisfactory result. We are particularly delighted at the rise once again in length of stay from the ever more numerous regular visitors. This means VIEW has achieved its aim of becoming an early, professional and stable community platform with continuing growth potential.'
Wolfgang Klinder, Managing Director at MUNICH FABRIC START

As many as four major renowned textile agencies presented their portfolio at the Preview Textile Fair at MUNICH FABRIC START for the first time. Alongside the textile agencies Max Müller, Thomas Geiger and Püttmann, Tex-Research also exhibited at VIEW for the first time.

'We are very satisfied with the coordination and organisation of the trade fair. The mood at VIEW and the setting of the show suit us and our fashion range. We have been able to welcome to the stand all our customers who attended the event. In July we will once again be represented at VIEW with as many suppliers as possible to facilitate this relaxed and intense work in Munich.'
Thomas Püttmann, Püttmann Textilagentur

'The prime reason for the move from Goldberg Studios to the MVG Museum is to make it easier for our customers. No shuttles, no location change and therefore no time wasting. Customer reaction was therefore very, very positive. Our suppliers were able to take away only positives from the new location. Obviously, we will be participating at the next VIEW.'
Thomas Nick Müller, Max Müller Textilagentur

In parallel to the increased numbers of Pre-Collections suppliers, the portfolio of quality collections in the VIEW FABRICS and VIEW ADDITIONALS segments rose from approx. 300 to a total of over 360.

The combination of MUNICH FABRIC START with the BLUEZONE and VIEW Premium Selection gives rise to optimum synchronisation for the greatest possible planning security for collection design. Especially since the early ranges of fabrics and additionals are already well developed with strong, consolidated messages. To supplement this, numerous collections were broadened with topical and concentrated delivery themes for immediate ranges and/or Winter 18/19.

'For us the trade fair was very successful. Our customers are increasingly taking to this early date – and not just those from the region. Here it is not just about discussing new developments as is often the case at early events. This is also where we already see the first doubled goods. Furthermore, the new denim area with its connection to the workshops is very successful. The layout with short distances is perfectly designed. We feel very at home in this setting.'
Denis Purvis, Tejidos Royo

'In addition to an initial selection from our summer range we also still feature selections from the winter collection. For Pronto Moda or for winter capsule collections. Overall, it is fair to say the strict division into seasons now only has limited validity.'
Michele Cappio, Cappio Tessuti

'For some manufacturers the date of VIEW is ideal. The men's wear segment, in particular, already kicks off here with concrete concepts while in women's wear it is primarily the high-quality lines that are pushing ahead. We even already saw doubled goods. Here in Munich work proceeds at varying rhythms. Flexibility is required. Furthermore, we also use VIEW primarily as a platform to sound out the market. For us it is not about presenting a finished collection. In any case, the high quality of visitors says a great deal about this trade fair.'
Frank Weber, Velcorex

The latest VIEW has shown that a clearly defined format and a high degree of identification are considerable stabilisers for a growing and functioning community that generates a high level of efficiency.

'With the individual approach to VIEW Premium Selection and the ensuing final range at MUNICH FABRIC START it has been possible to create a wholistic trade fair profile that boasts sufficient flexibility. This puts us in a position to be able to react to market developments, support pioneering processes with the segments and create sustainable innovations and impulses.'
Sebastian Klinder, Managing Director at MUNICH FABRIC START