Pre and post show reports

Find here the latest press releases

VIEW closes with high visitor frequency & innovative collections for Spring.Summer 21

MFS

As anticipated, VIEW Premium Selection positioned itself strongly as an early trend-setting trade fair format for the new season. From December 3rd to 4th 2019, leading international suppliers from the Fabrics and Additionals segments presented around 360 refined collections for Spring.Summer 2021. All major German brands as well as numerous brands and designers from neighbouring countries were represented in Munich.

Among these were well-known brands:
ALBERTO | ATELIER GARDEUR | BALDESSARINI | BOGNER | BRAX
BUGATTI | CINQUE | COMMA | ESCADA | ETIENNE AIGNER | HALLHUBER | HESS
NATUR | HUGO BOSS | JOOP | LAGERFELD | LAURÈL | LODENFREY | LUISA CERANO | MAC
MARC CAIN | MARC O’POLO | OUI | PEEK & CLOPPENBURG | S.OLIVER
SCHUMACHER | SEIDENSTICKER | SET | STRENESSE | WESTWING

The overwhelming acceptance by high-quality visitors is once again a clear indication of this exclusive event with its very special flair.

 

 

 

Overall, the atmosphere at VIEW was efficient and positive, despite the challenging tasks in many areas of the industry. These were discussed in a committed and solution-oriented manner during intensive discussions. The very complex subject of sustainability and transparency in the production and logistics processes, the partly decreasing margins for the fabric manufacturers, the currently threatening or completed company insolvencies within the ready-made clothing sector were just some of the topics discussed.



’With great encouragement from the exhibitors and the continuously developing visitor frequency, especially on a heavily visited second day of the fair, the VIEW event as an early Fabric Trade Fair is the ideal preparation for the MUNICH FABRIC START in February. Despite the overlapping dates initiated by Milano Unica, we are convinced after discussions with exhibitors and visitors that we can expect three successful trade fair days in Munich with the usual strong international portfolio.’
Sebastian Klinder, Managing Director Munich Fabric Start

 

The need for early direction and information is great. Also against the background that leading ready-made clothing companies are reorganising their planning, rethinking their delivery and collection rhythms or have already redefined them for the future.

 

 

‘The VIEW event, as a business and communication platform, is becoming increasingly important for us, as we will start the season even earlier in the future. All of our divisions were on site for the entire two days of the fair. We have already gained very good insights into the upcoming colour directions. Also with regards to the spectrum of innovative qualities. There have been very nice developments in the linen sector, for example in combination with Tencel.‘
Susanne Schwenger, Marc O’Polo

Manuel Höchel, Lanificio Fratelli Balli, also classifies VIEW as the ideal forum for the conceptual vote.
‘For us, VIEW is the perfect trade fair for planning discussions to explore what our partners are pursuing in order to offer them a timely and appropriate offer. Our customers love this fair. Here, they have the opportunity to work in a relaxed manner, to inform themselves and then proceed accordingly at MUNICH FABRIC START. At the moment, about 30 percent of our collection is for Spring.Summer 2021.‘

 

 

Similarly, the assessment of Ted Styliandis of Liberty London.
‘Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are already presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collection. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade fair.‘


‘We come to Munich with prepared topics and are specifically looking for the materials for our pre-collection. This is an excellent time for our planning, as we are already placing orders in mid-December. This fair is enormously important for us, as it is the only place where we can get a lot of inspiration, exchange ideas and receive complex information.‘
Frank Wojczewski, Windsor


Sonja Kiefer, designer from Munich, also used VIEW as the location for a TV programme and was equally impressed by the broad and fashionably sophisticated offer for the new summer season.
‘The VIEW event is the perfect source of inspiration for my next collection. I am particularly enthusiastic about the new developments shown here. The high quality and fashion competency of the fabrics here fit perfectly into the genre of my rather classic evening wear. Mainly these include satin, crepe, double face with even more stretch for greater comfort also within event fashion.‘

 

 

FABRIC NEWS

As in the recent past, the range of collections offered by printers, knitters, weavers and denim specialists is already clearly defined in many areas. In exchange with designers and product managers and taking into account current trends, the range will be extended and adapted accordingly until MUNICH FABRIC START, 4th - 6th February 2020.

It is already apparent that the range of colours is moving in the direction of brown, cognac and terracotta; that black and white combinations are becoming important; that red with a slight orange hue is gaining significance and blue in various shades is increasingly in demand.

Florals and newly interpreted batiks continue to dominate the prints as striking all-overs. Digitally applied kaleidoscopic interpretations are just as convincing as large format graphics and panneaux prints. Structured effects and crepe yarns are important, even in plain colours. Linen is widely accepted in various interpretations. From irregular plain colours to woven stripes, checks and jacquards. The trend towards cotton and cotton blends in combination with Tencel is strong once again. In contrast to this are articles with a technical finish – now even extending into the classically oriented women's and menswear.

 

 

 

 

The demand for comfortable textiles with some part stretch is also increasing among high-fashion producers or even couture suppliers.

‘This edition of VIEW was a very successful premiere for us. We will be back again in summer for the next VIEW event. The response to our wide range of print collections was pleasingly positive. In discussions with numerous customers, we received a lot of input about the future development of our collection in time for MUNICH FABRIC START.‘
Yesim Sezer, Ipeker

 

The jeans range is dominated by sophisticated looks in light elastic qualities; flat weaves in cotton and cotton blends with Tencel and Modal. The use of recyclable qualities is also important here.

 

‘We are very satisfied with the frequency at VIEW. We were also pleased with the positive feedback on our product range for Spring.Summer 2021, which we presented here for the first time.‘
Fernando Naval, Tejidos Royo

 

In the VIEW Fabric Report attached, we have compiled the fabric highlights of the new season for you.

 

 

The next MUNICH FABRIC START will present a broad portfolio with over 1,800 collections from more than 1,000 suppliers. Numerous side events round off the range of inspiration and information on offer for the textile and fashion industry.

 

SAVE THE DATES



MUNICH FABRIC START
KEYHOUSE
Tuesday | 4 February 2020 | 9.30am - 6.30pm
Wednesday | 5 February 2020 | 9.30am - 6.30pm
Thursday | 6 February 2020 | 9.30am - 4.00pm

BLUEZONE
Tuesday | 4 February 2020 | 9.30am - 6.30pm
Wednesday | 5 February 2020 | 9.30am - 6.30pm

VENUE
MOC Munich
Lilienthalallee 40
80939 Munich

 

You can find the latest news on the VIEW Premium Selection on the homepage WWW.VIEWMUNICH.COM

High-resolution images are available for download in the PRESS GALLERY.

VIEW Spring.Summer 21: Sophisticated collections – concentrated information - increasing internationalization

MFS

VIEW Premium Selection will open the Spring.Summer 2021 season with an international portfolio showcasing over 400 collections. On December 3rd and 4th 2019, leading fabric, trim and denim suppliers present their preview programs and latest developments in Munich.

Most of the collections shown at this early stage are already well developed with a focus on new fashion trends which will ultimately be presented at MUNICH FABRIC START and BLUEZONE from February 4th to 6th 2020.

Once again, VIEW confirms its strategic orientation as an early format for new developments, first colour and material trends and a high-quality product portfolio.

 

 

"Given the industry's momentum, many manufacturers have become the new standard for bringing the market to 80% of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collection concept is already part of the VIEW.“
Mathias Menger, Yünsa

 

Represented for the first time at VIEW are Argomenti Tessili, Euromark Industries, T.B.M and agency Fabian from Italy, Ipeker from Turkey and TOC TaeOh Corporation from Korea. Furthermore Jayne Goulding Design from Britain and Barth & Könenkamp Seiden, Könen Additionals as well as SchweigerTochetermann from Germany, among others.

Sustainability will also be one of the key topics at VIEW, which will fundamentally change the industry. The willingness of companies to invest and get involved here is growing from season to season.

 

 

‘Since 2 years, Dutel has been developing a sustainable section in its collection called ‘PURE’ by DUTEL using polyester recycled warp and organic cotton weft yarns. We are planning to swap all our polyester warps into recycled ones.’
Dutel Creation

‘We are sensitive to the use of recycled yarns. Many fabrics from the latest collection are eco-sustainable. The qualities in eco-cotton and viscose ECOVERO are made with sustainable yarns. Our aim is to waste less and re-use the waste of production and consumers as new resources.’
Lanificio Roma

‘Besides providing sustainable labeling solutions for our customers, we aim to optimize our internal processes as well. By digitalizing our documentation, working on rapid prototyping and investing an increasing amount of time and effort in digital sampling we are reducing input of resources on various levels.’
Bornemann Etiketten

 

 

The VIEW Trend Forum will once again show selected ReSOURCE developments that offer innovative alternatives for future-oriented collections. The entire portfolio of collections presented at the VIEW Premium Selection can be found at brands.viewmunich.com.

 

'We are very pleased that the interest in VIEW is growing from edition to edition. The increasing internationalization among both suppliers and visitors shows the importance of this appropriate format at this early stage. VIEW is an intensively used business platform that in conjunction with MUNICH FABRIC START and BLUEZONE is set as an overall strategic and content-coordinated format.'
Sebastian Klinder, Managing Director MUNICH FABRIC START

 

Already in the run-up to the event, visitors to VIEW have the opportunity to find out all the important facts at the trade fair via the new MUNICH FABRIC START app.

It allows:

quick and direct access to all exhibitor details and hall plans.
a detailed filter function for creating a personal list of exhibitors.
download of visitor tickets.
personal follow-up for after the fair.

 

VIEW X-MAS MOODS

Join us for the traditional VIEW X-Mas Market. Enjoy festive treats and mulled wine to finish the trade fair day together with live music from Soul Sofa and their Swing, Soul, Latin, Blues & X-Mas beats.

 

 

Tuesday, 3 December 2019 from 6.30 pm
VIEW X-Mas Market

VIEW PREMIUM SELECTION with high visitor frequency & innovations for Autumn.Winter 20/21

MFS

After two intense and inspiring days at the trade fair, the VIEW PREMIUM SELECTION closed with a consistently high visitor frequency of brands from German-speaking and neighboring countries. The strong and well-developed collection of around 400 international preview programs at this early stage ranged from women's and menswear to denim & sportswear, Additionals and a newly selected ReSource Area for innovative and sustainable fabrics.

The unique atmosphere of the VIEW offers space and time for intensive exchange and solution-oriented discussions, for exclusive product and design developments.

The high and sustained visitor frequency by numerous designers, buyers, product managers and decision-makers from internationally active brands just show how important these parameters are in a time of upheaval and new challenges within the entire textile and fashion market.

Among them well-known brands like:
ADIDAS | AIRFIELD | BALDESSARINI | CINQUE | COMMA | COS | ESCADA | HOLY FASHION GROUP | HUGO BOSS | IRENE LUFT | IRIS VON ARNIM | JOOP! | LAGERFELD | LALA BERLIN | LIEBESKIND | LUISA CERANO | MAC | OUI GRUPPE | RIANI | DOROTHEE SCHUMACHER | SET | SPORTALM | STRELLSON | TALBOT RUNHOF | TOMMY HILFIGER

„I'm very surprised how many finished collections are already shown here. The quality of the offer is great. I've already had a lot of intensive discussions and was able to use the VIEW as a kick-off for the new season.“
Johnny Talbot, Talbot Runhof

Similarly, the conclusion of designer Hannes Roether:
„We are positively surprised by the offer and ambience of this fair. We have already seen great collections and have found something. Currently we are still in the middle of selling the summer collection. Nevertheless, we find this event a very charming staged event, to start this season into the new season.“

Fashion will be defined more than ever by innovations, exclusivity and individuality. At the same time, sustainability in all its complexity is one of the most important and intensively discussed topics to which highly sophisticated answers have been presented on the supplier side. The strategic orientation of VIEW as an early format for new developments, initial color and material trends and a high-quality product portfolio has once again been confirmed.

"Given the industry's momentum, many manufacturers have become the new standard for bringing the market to 80% of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collection concept is already part of the VIEW.“
Mathias Menger, Yünsa

With the VIEW Premium Selection, the few weeks following MUNICH FABRIC START with the BLUEZONE as one of the most important international denim shows, the KEYHOUSE as a think tank for technology and sustainability as well as the new sourcing area in hall 8, the entire textile offer and associated services along the value chain ensured.

VIEW FABRIC NEWS
AUTUMN.WINTER 20/21
Winter focuses on novel wool qualities with pronounced technical refinements, new surface textures and maximum comfort.

In the VIEW Fabric Report attached, we have put together the fabric highlights of the new season for you.

Exclusive qualities and efficient sourcing at VIEW PREMIUM SELECTION

On July 16th & 17th 2019, leading international fabric, trim and denim suppliers will present more than 400 collections featuring their preview programs and current developments for the new Autumn.Winter 20/21 season.

Two inspiring trade fair days provide the textile industry with a valuable insight into current material innovations, colour trends and future-oriented qualities, with which they can get a head start for planning and designing new collections.

The focus for Autumn.Winter 20/21 is on expressive, distinct velvets, vinyls, reflective surfaces, cords, transparencies, batiks, jacquards, burnouts, new camouflage and leopard prints, as well as glitz and glamour in surprising colour combinations and in a diverse range of techniques. On the other hand, there is a new circular holistic approach which showcases bio-based or bio-engineered materials, new alternative qualities and the revitalization of recycling and post-consumer waste. Sustainability is set to reach an entirely new dimension.

This has been determined through discussions with weaving mills and producers, dressmakers, design teams and buyers. There is a rethinking throughout all sectors and stages of the textile and fashion industry. It's about sustainability, conscious consumption, resource saving processes, efficiency and quality. An important part of this is the ubiquitous topic of digitizing materials. Properly developed and established, it promises both more sustainable and more efficient process solutions across the entire value chain, especially in design.

„Sustainability is part of almost all discussions we are currently having with our customers. To get all the information right, we've just released a special digital portfolio that shows all of our current sustainable product capabilities. Sustainability is something we work on every day. Our innovation and product development team are constantly looking for new alternatives. This is not just about alternative materials but also the improvement of work processes. Digital sample development and our online care label generator are just two examples of what is on our agenda.“
Sandra Bornemann, Design & Marketing Bornemann Etiketten

For the first time, a selection of ReSource articles will be presented at VIEW Premium Selection, enabling the early sourcing of sustainable and ecologically certified fabrics and trims. The latest material innovations include those from Dutel Creation, Bornemann Etiketten, Yilmaz Tekstil and Tejidos Royo.

The entire portfolio of collections presented at VIEW Premium Selection can be found at brands.viewmunich.com

New providers at VIEW are Alfa Fi Lematex, Bolognini, Eurostuffs, Eurotessile, Giolica, Lan. Cipriani, Lan. Guasti, Lan. Nova Fides, Leathertex- Lenzi Egisto, Manifattura the Carmignano, Mario Cambi & G, Texlover, and TGM International, from Italy, Yagi from Japan, Kipas Denim from Turkey and Escher Textil from Germany, among others.

VIEW OPENING TIMES
Tuesday | 16 July 2019 | 9.30am - 6.30pm
Wednesday | 17 July 2019 | 9.30am - 6.30pm

VENUE
MVG Museum
Ständlerstraße 20
81549 Munich

News on VIEW Premium Selection can be found on the homepage WWW.VIEWMUNICH.COM

High-resolution images are available for download in the PRESS GALLERY

SAVE THE DATES

MUNICH FABRIC START
KEYHOUSE | SOURCING
Tuesday | 3 September 2019 | 9.30am - 6.30pm
Wednesday | 4 September 2019 | 9.30am - 6.30pm
Thursday | 5 September 2019 | 9.30am - 4.00pm

BLUEZONE
Tuesday | 3 September 2019 | 9.30am - 6.30pm
Wednesday | 4 September 2019 | 9.30am - 6.30pm

VENUE
MOC München
Lilienthalallee 40
80939 Munich

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