Pre and post show reports

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VIEW PREMIUM SELECTION with high visitor frequency & innovations for Autumn.Winter 20/21


After two intense and inspiring days at the trade fair, the VIEW PREMIUM SELECTION closed with a consistently high visitor frequency of brands from German-speaking and neighboring countries. The strong and well-developed collection of around 400 international preview programs at this early stage ranged from women's and menswear to denim & sportswear, Additionals and a newly selected ReSource Area for innovative and sustainable fabrics.

The unique atmosphere of the VIEW offers space and time for intensive exchange and solution-oriented discussions, for exclusive product and design developments.

The high and sustained visitor frequency by numerous designers, buyers, product managers and decision-makers from internationally active brands just show how important these parameters are in a time of upheaval and new challenges within the entire textile and fashion market.

Among them well-known brands like:

„I'm very surprised how many finished collections are already shown here. The quality of the offer is great. I've already had a lot of intensive discussions and was able to use the VIEW as a kick-off for the new season.“
Johnny Talbot, Talbot Runhof

Similarly, the conclusion of designer Hannes Roether:
„We are positively surprised by the offer and ambience of this fair. We have already seen great collections and have found something. Currently we are still in the middle of selling the summer collection. Nevertheless, we find this event a very charming staged event, to start this season into the new season.“

Fashion will be defined more than ever by innovations, exclusivity and individuality. At the same time, sustainability in all its complexity is one of the most important and intensively discussed topics to which highly sophisticated answers have been presented on the supplier side. The strategic orientation of VIEW as an early format for new developments, initial color and material trends and a high-quality product portfolio has once again been confirmed.

"Given the industry's momentum, many manufacturers have become the new standard for bringing the market to 80% of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collection concept is already part of the VIEW.“
Mathias Menger, Yünsa

With the VIEW Premium Selection, the few weeks following MUNICH FABRIC START with the BLUEZONE as one of the most important international denim shows, the KEYHOUSE as a think tank for technology and sustainability as well as the new sourcing area in hall 8, the entire textile offer and associated services along the value chain ensured.

Winter focuses on novel wool qualities with pronounced technical refinements, new surface textures and maximum comfort.

In the VIEW Fabric Report attached, we have put together the fabric highlights of the new season for you.

Exclusive qualities and efficient sourcing at VIEW PREMIUM SELECTION

On July 16th & 17th 2019, leading international fabric, trim and denim suppliers will present more than 400 collections featuring their preview programs and current developments for the new Autumn.Winter 20/21 season.

Two inspiring trade fair days provide the textile industry with a valuable insight into current material innovations, colour trends and future-oriented qualities, with which they can get a head start for planning and designing new collections.

The focus for Autumn.Winter 20/21 is on expressive, distinct velvets, vinyls, reflective surfaces, cords, transparencies, batiks, jacquards, burnouts, new camouflage and leopard prints, as well as glitz and glamour in surprising colour combinations and in a diverse range of techniques. On the other hand, there is a new circular holistic approach which showcases bio-based or bio-engineered materials, new alternative qualities and the revitalization of recycling and post-consumer waste. Sustainability is set to reach an entirely new dimension.

This has been determined through discussions with weaving mills and producers, dressmakers, design teams and buyers. There is a rethinking throughout all sectors and stages of the textile and fashion industry. It's about sustainability, conscious consumption, resource saving processes, efficiency and quality. An important part of this is the ubiquitous topic of digitizing materials. Properly developed and established, it promises both more sustainable and more efficient process solutions across the entire value chain, especially in design.

„Sustainability is part of almost all discussions we are currently having with our customers. To get all the information right, we've just released a special digital portfolio that shows all of our current sustainable product capabilities. Sustainability is something we work on every day. Our innovation and product development team are constantly looking for new alternatives. This is not just about alternative materials but also the improvement of work processes. Digital sample development and our online care label generator are just two examples of what is on our agenda.“
Sandra Bornemann, Design & Marketing Bornemann Etiketten

For the first time, a selection of ReSource articles will be presented at VIEW Premium Selection, enabling the early sourcing of sustainable and ecologically certified fabrics and trims. The latest material innovations include those from Dutel Creation, Bornemann Etiketten, Yilmaz Tekstil and Tejidos Royo.

The entire portfolio of collections presented at VIEW Premium Selection can be found at

New providers at VIEW are Alfa Fi Lematex, Bolognini, Eurostuffs, Eurotessile, Giolica, Lan. Cipriani, Lan. Guasti, Lan. Nova Fides, Leathertex- Lenzi Egisto, Manifattura the Carmignano, Mario Cambi & G, Texlover, and TGM International, from Italy, Yagi from Japan, Kipas Denim from Turkey and Escher Textil from Germany, among others.

Tuesday | 16 July 2019 | 9.30am - 6.30pm
Wednesday | 17 July 2019 | 9.30am - 6.30pm

MVG Museum
Ständlerstraße 20
81549 Munich

News on VIEW Premium Selection can be found on the homepage WWW.VIEWMUNICH.COM

High-resolution images are available for download in the PRESS GALLERY


Tuesday | 3 September 2019 | 9.30am - 6.30pm
Wednesday | 4 September 2019 | 9.30am - 6.30pm
Thursday | 5 September 2019 | 9.30am - 4.00pm

Tuesday | 3 September 2019 | 9.30am - 6.30pm
Wednesday | 4 September 2019 | 9.30am - 6.30pm

MOC München
Lilienthalallee 40
80939 Munich

VIEW Premium Selection – Preview Textile Fair posts Rise in Visitors

New Looks, Textile Innovations & Sustainability form
Focal Points for Spring.Summer 2020
Two very well attended days at the trade fair, a growing openness to new looks and textile innovations and a suitably creative line-up featuring some 400 high-quality collections – this sums up the latest VIEW Premium Selection held in Munich from 4 to 5 December with its comprehensive overview of the new 2020 Spring.Summer season.
Welcoming the numerous purchasing teams, designers and product managers from leading European brands MUNICH FABRIC START’s Preview Textile Fair was very well attended over both days. The event was able to follow on from the growing visitor numbers posted at the last edition of VIEW in July which closed with a total plus of nearly 1,000 more visitors – a 4% rise over last year’s event.
This early and sustained opportunity to sound out the market is currently gaining new significance within a promising environment. This is because a big innovative push is now coming from fabrics themselves. With their texture, character and shape retention properties these now determine silhouettes and styles. This means sportiness through to the megatrend of athleisure is largely defined by the new fabrics looks. Furthermore, at the forefront of fashion there is a new desire for striking styles and intense colours. Though the wider market is also seeking renewal. This is both a challenge and opportunity for buyers and upstream textile suppliers alike who are meeting these market demands with a broad spectrum of new material blends, innovative finishes and surprising textures.

“We are seeing a greater openness towards new themes on the part of customers”, says Frank Weber who regularly exhibits with Velcorex at VIEW. In the past it often took several seasons before new fashion collections were taken up. Today, conversations here develop more quickly. This is also confirmed by the majority of exhibitors and visitors.
“We come to VIEW to see new developments at a very early stage. And these expectations are also met. What’s more, this date a few weeks ahead of the major textile fairs is ideal for introducing other new themes to suppliers. This is the event’s key asset. Currently, we are seeking lovely, washed linen fabrics for our 2020 Pre-Spring Collection.”
Guido Ostländer, Head of Design Menswear at Cinque.
 Grainy textures and natural irregularities are being talked up in many quarters for Summer 2020 – translated as linen and linen blends or wool admixtures. Alongside this, sporty themes with nylons, cotton coatings and laminates for outerwear together with workwear inspirations are also becoming a promising topic. Classic checks and stripes take on a new twist thanks to new colours combinations or in a mix and match with prints. The colour scheme contrasts with those now tried and trusted summer darks in radiant, optimistic base tones with many fresh greens, yellows and an array of apricot through to red tones. There is lots of movement in menswear.
“Many customers are very consciously seeking non-flats. So things can now also become higher contrast in menswear and for summer thanks to textures and three-dimensionalities.”
Nicola Aldo Küpfer from Niggeler und Küpfer
This means menswear fabrics are suitably multifaceted: alongside a new take on stripes, jacquards and sporty checks, striking geometrics can be found here through to micro patterns with a feminine slant.
The general idea is to create a line-up for an up-and-coming consumer base that breaks with traditional patterns in an entirely unbiased and “uncategorised” way, one that prefers an age and gender-neutral clothing style and, at the same time, seeks answers to the pressing issues of our time in the handling of resources. This was also the topic in intense conversations at the fringes of the trade fair as well as over lunch or in the evening when colleagues wound down from their day at the fair at VIEW X-Mas Moods.

In this context it becomes clear that the topic of sustainability is meeting ever greater acceptance, as confirmed by manufacturers Tejidos Royo or C.Pauli. Even the sometimes 100% higher prices are accepted by ever more end consumers – which in turn impacts the buyers of fabric collections. At the same time, there is an increasing expectation that sustainability will no longer be restricted to the product itself. Instead, the entire manufacturing process is moving into focus – starting from certified weaving mills through to the use of organic findings like buttons and tapes. Manufacturers have expanded this product range accordingly.

In these times of reduced budgets and capacities purchasing teams face new challenges. Fabric manufacturers meet buyers halfway here by also stepping up creativity levels early on.
“The move to VIEW three seasons ago definitely proved a good one. Here we have a high-quality flow of visitors, a functioning network of agents and suppliers and everywhere a unique atmosphere. This entire setting is sure to have contributed to our positive business growth. Even the date of this event plays more and more into our hands as today we can take on new developments much earlier and also adapt them to the market.”
Alessandro Jentzsch, Cangioli
Suppliers at VIEW have also adapted their portfolios to suit purchasing requirements. In addition to 80% of the finished summer collections many exhibitors also offer winter repeat ranges or immediate ranges. To supplement this the amount of early information via trend offices and colour specialists has seen a continual rise over recent years.
"VIEW’s continuing positive development confirms that in this sector since 2008 we have offered the perfect platform at the right time. The positive feedback from the market, the great appreciation of the services offered and the unique atmosphere all provide the right setting to further develop collections and individual topics interactively in direct exchange with suppliers at VIEW.”
Sebastian Klinder, Managing Director MUNICH FABRIC START

Airfield | Akris | Bogner | Bugatti | Brax | Calvin Klein | Cinque | Comma | Escada | Holy Fashion Group | Hugo Boss | Joop | Lagerfeld | Lala Berlin | Laurèl | MAC | Marc Cain | Mavi Europe | Porsche Design | René Lezard | Riani | Schumacher | Set | Strellson | Strenesse | Tommy Hilfiger | Westwing uvm.

This means that also in its 10th year VIEW as a sector-wide offensive rises to the new challenges of the market in a productive way. This is appreciated by a growing community who VIEW has strengthened with its value promise for quality and innovation in its capacity as one of the most important preview trade fairs in Europe for over a decade now.
29 to 31 January 2019 already sees the next edition of MUNICH FABRIC START present one of the largest international line-ups of fabrics and additionals featuring the dynamic interactive KEYHOUSE as an area for forward-looking textiles and solutions plus the BLUEZONE as one of the world’s largest denim shows.


Tuesday | 29 January 2019 | 9.30am - 6.30pm
Wednesday | 30 January 2019 | 9.30am - 6.30pm
Thursday | 31 January 2019 | 9.30am - 4.00pm

High-resolution visuals for download can be found at the » PRESS GALLERY.

For latest news on VIEW Premium Selection go to our website


Isabel Rosenberger
Phone: +49 (0)89 452 247 40



In two week’s time, you will be presenting your most recent developments and innovations for the SPRING.SUMMER 20 season at VIEW Premium Selection.

We are excited to provide an appropriate platform for the presentation of your collections as well as for networking and intense discussions with fashion brands.

In order to reach out to as many buyers and designers as possible with the date for the Preview Textile Fair, may we kindly ask you to invite your customers directly to theshow.



We have prepared some invitation cards and banners so you can start right away. Feel free to add a personal note for your customers, if you wish. You will also find the files for download in your Exhibitor Account of the VIEW Cloud.



Be our guest – we invite you to our VIEW Christmas market in traditionals X-MAS style. Enjoy mulled wine and festive treats – from chestnuts to cheese noodles, goulash or Kaiserschmarrn. Bring your customers and enjoy a relaxed evening in winter ambience.



Tuesday, 4 December 2018 from 6.30pm | VIEW X-MAS MOODS


We offer you the possibility to send your collections to our office in Munich prior to the trade fair. Please organise the sending between 26 and 30 November 2018 to:

VIEW / "Your Company Name"
Thomas-Wimmer-Ring 17
80539 Munich

Kindly note that parcels cannot be directly sent to nor picked up at the venue. We will be at the venue on Monday, 3 December 2018 (set-up day) and ready to collect your shipments. The direct delivery to your booth can also be organized that day between 5.00pm and 8.00pm.

The collection of parcels after the fair can be organized from our office address as well. Please hand in your shipment prior consultation with Sylvia Emmer after the closure of the show. Furthermore, please order the collection from our office address for Thursday, 6 December 2018 between 3.00pm and 6.00pm.


The exhibitor badges and the ordered parking permit will be ready to collect at the Exhibitor Check-In in the foyer of the MVG Museum upon your arrival.


Kindly note, that the parking capacity at VIEW is still limited. May we therefore ask you to plan your arrival in advance and avoid parking more than one car on the MVG site. We apologize for any inconvenience this may cause. Thank you for your comprehension.



The setup times are as follows:
Monday 3 December 2018 | 5.00 - 8.00pm
Tuesday 4 December 2018 | 8.30 - 9.30pm

With respect to the visitors as well as other exhibitors, kindly note that dismantling starts after the VIEW closure on Wednesday, 5 December 2018 at 5.00pm.

Do you have further questions or suggestions? Please do not hesitate to contact Sylvia Emmer as your personal contact person. You may reach her on:

Phone: +49 (0)89-452247-66

We are looking forward to seeing you again soon and wish you a safe trip to Munich.

Best regards,